Beauty on a bud­get:

There are bril­liant beauty prod­ucts for around $10 that will leave you feel­ing great about your skin and wal­let. Sheree Mut­ton and Clau­dia Renford share the se­crets of find­ing them.

Australian Women’s Weekly NZ - - CONTENTS -

bril­liant buys that don’t cost the earth

At one time or an­other, we have all splurged on an ex­pen­sive beauty prod­uct only to sub­se­quently find one with a cheaper price tag that does much the same thing. Yet most of us be­lieve you get what you pay for – that a pricier beauty prod­uct is bet­ter in qual­ity and will prob­a­bly have greater ben­e­fits. The truth is there are plenty of in­ex­pen­sive choices avail­able that are just as ef­fec­tive as their pre­mium coun­ter­parts.

Ac­cord­ing to a Sta­tis­tics New Zealand sur­vey, Ki­wis aged 15 and over spend a to­tal of about $457 mil­lion on beauty prod­ucts, per­fumes and de­odor­ant each year.

To help you save in your beauty cup­board, we’ve rounded up our favourite lower-cost beauty prod­ucts for body, hair and face, most of which are $20 or less. Here’s how to look your best without break­ing the bank. 1 In­gre­di­ents are key It’s easy to be per­suaded by beau­ti­ful prod­uct pack­ag­ing and a su­per­model ad­ver­tise­ment, but re­mem­ber it’s all about what’s on the in­side. Beauty ex­pert and author of Amazinger Face, Zoë Fos­ter Blake, rec­om­mends fo­cus­ing on the prod­uct’s in­gre­di­ents, rather than price, when look­ing for a good beauty buy. “You can buy a mod­er­ately priced night cream that is packed with gly­colic acid or pep­tides and get far bet­ter re­sults than a very ex­pen­sive cream that lacks those in­gre­di­ents,” Zoë says. “[Look for] in­gre­di­ents that ac­tu­ally do some­thing, like AHAs [al­phahy­droxy acids], which ex­fo­li­ate and cleanse; an­tiox­i­dants, which claim to slow age­ing; and vi­ta­min A, which can re­duce wrin­kles and brown spots.” >>

Right and over­leaf: A model walks a su­per­mar­ket run­way dur­ing the Chanel show, Paris Fash­ion Week.

2 Choose prod­ucts that suit you To help curb spend­ing, opt for the most suit­able prod­ucts for you. That means beauty items that will work for your lifestyle (and bud­get!). “I think where women go wrong when it comes to beauty prod­ucts is when they buy some­thing be­cause it works or looks great on their friend,” says Liz Kelsh, a head make-up artist for Max Fac­tor. “Beauty is never a one-size-fits-all pur­chase and it’s much bet­ter value to seek pro­fes­sional ad­vice and find prod­ucts that are par­tic­u­lar to your skin’s needs. There are so many dif­fer­ent skin­care prod­ucts out there, I think it’s more about find­ing out what your skin needs, rather than should I go for ex­pen­sive or cheaper prod­ucts.”

3 Cut down on multi-task­ing prod­ucts We’ve all heard of the won­der prod­ucts that claim to do four or five things at once, but

of­ten they don’t work as well. “The prob­lem with some multi-pur­pose prod­ucts is they over-prom­ise and un­der-de­liver,” says Zoë Fos­ter Blake.

“Most prod­ucts can do one or two things well, but ask­ing any prod­uct to do five things com­pe­tently is ab­surd. So, rather than throw $20 at a BB cream, spend $15 on a de­cent SPF mois­turiser and $15 on a foun­da­tion. It’s worth it.”

Liz Kelsh agrees, say­ing,

“I’m not a huge fan of mul­ti­task­ing when it comes to skin­care. I think it’s much bet­ter to keep it sim­ple and ad­dress your spe­cific skin needs. Es­pe­cially if you’re on a bud­get, as us­ing the right skin­care for your skin means you will spend less on make-up, as your foun­da­tion will glide on and last all day.”

4 Pri­ori­tise prod­ucts We all buy more than we need and are guilty of us­ing only a small por­tion of the prod­ucts we have. “Our skin only needs a hand­ful of prod­ucts, but they need to work hard to de­fend, hy­drate and re­new,” says Zoë Fos­ter Blake. “A cleanser that re­moves makeup, a serum or face oil that acts as a skin booster or prob­lem-solver, an­tiox­i­dants, mois­turiser, chem­i­cal ex­fo­li­a­tion and, of course, sun pro­tec­tion form a sim­ple, ef­fec­tive and pow­er­ful ar­tillery.”

Liz Kelsh says a cleanser and ex­fo­liant ap­pro­pri­ate for your age and skin should top your shop­ping list. “It doesn’t mat­ter how ex­pen­sive your mois­turiser is if it’s be­ing ap­plied over dead skin. This and nail­ing the per­fect foun­da­tion for your skin should be your pri­or­ity,” she ad­vises. AWW

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