Bay of Plenty Times

Black Fri­day: Re­tail­ers brace for big spend-up

Bar­gain shop­ping frenzy could even be big­ger than the tra­di­tional Box­ing Day sales

- Zoe Hunter Business · Retail · Deals · Shopping · Consumer Goods · Black Friday & Cyber Monday · Thanksgiving Day · Industries · Celebrations · United States of America · New Zealand · Tauranga · Rotorua · Shane Smith · Te Puke · Shopping Seasons · Bethlehem, Kentucky

Black Fri­day sales could be “higher than Box­ing Day” as Bay re­tail­ers pre­pare for an in­flux of shop­pers. Hopes for a much-needed post lock­down boost to the in­dus­try are al­ready un­der way as shop­ping­malls re­port an early Christ­mas rush, which is ex­pected to peak to­mor­row.

Black Fri­day is an in­for­mal name for the Fri­day af­ter Thanksgivi­ng Day in the United States and is re­garded as the start to the coun­try’s Christ­mas shop­ping sea­son.

But the Amer­i­can shop­ping hol­i­day is gain­ing trac­tion in New Zealand with Bay re­tail­ers also mark­ing it.

NZ Re­tail chief ex­ec­u­tive Greg Har­ford said Black Fri­day was “huge” in­ter­na­tion­ally and had be­come a big fix­ture on the Bay’s re­tail cal­en­dar.

“Tau­ranga and Ro­torua con­sumers are al­ready mak­ing the most of deals avail­able on­line, and it’s likely that sales across the re­gion on Fri­day will be higher than on Box­ing Day.

“That re­flects a gen­eral trend to­wards shop­ping at the end of Novem­ber as con­sumers look for deals to kick­start their Christ­mas shop­ping.”

Har­ford said there would be great deals avail­able from many re­tail­ers in the next few days, but there were some chal­lenges with get­ting stock into the coun­try as a re­sult of Covid19.

“This means that cus­tomers might not have the same choices within prod­uct ranges that they would nor­mally ex­pect — but the deals will still be there.”

Palmers Beth­le­hem owner Shane Smith was ex­pect­ing a busy Black

Fri­day, with the store’s Black Five Day Sale run­ning from Novem­ber 27 to De­cem­ber 1.

“We’ve got every­thing from spe­cials on We­ber bar­be­cues, spa pools, trees and shrubs, roses — right across the gar­den cen­tre we’re go­ing to have spe­cials run­ning from our seedlings to in-store gifts.”

Smith said Palmers launched Black Fri­day sales for the first time last year but have ramped sales up this year.

“It was very suc­cess­ful last year . . . I think as re­tail­ers we’ve got to be part of it. It’s cre­ated a life of its own and we need to be in there.

“To some de­gree, it pulls some De­cem­ber sales for­ward. It is an im­por­tant part of the re­tail­ers’ tool­box right now.”

The sale was­con­tin­u­ing at Palmers Ro­torua and owner Dar­ryl Pierce ex­pected busi­ness to ramp up as it was the first time We­ber bar­be­cues had a sale this year.

“There will be great deals for cus­tomers and it cre­ates good cash flow for the busi­nesses.

“I hope the pub­lic get out and sup­port the lo­cal busi­nesses who are work­ing hard to try and sur­vive and do their best.”

Jan­nine and Rod Pearce, own­ers of Ro­torua Jew­ellers and Te Puke Jew­ellers, were also gear­ing up for a busy week­end.

The busi­ness was of­fer­ing 30 per cent off jew­ellery and 20 per cent off watches on Fri­day and Satur­day.

“It’s re­ally just to en­cour­age peo­ple to shop lo­cal,” Jan­nine said. “It has been a tough year but in say­ing that we have been re­ally heart­ened by the lo­cal sup­port.”

Jan­nine said she had no­ticed Black Fri­day sales were big in ma­jor chain stores and de­cided to “give it a good nudge” them­selves.

“This year sup­ply has been an is­sue but we’ve man­aged to get good amount of new prod­uct in and have been busy man­u­fac­tur­ing some of our own too.

“We’ve all been hit pretty hard tak­ing nearly two-and-a-half months of in­come out of 12 months. It’s a chance to re­coup some of that [in­come].”

Fur­ni­ture Zone mar­ket­ing man­ager and co-or­di­na­tor Tris­tan Tol­ley said the com­pany was host­ing a Bed Bash at all its stores na­tion­wide, in­clud­ing Tau­ranga and Ro­torua.

The sales in­cluded mat­tresses as low as $99 or $500 off queen mat­tresses.

“From a mar­ket­ing point of view, stores are all look­ing for any­thing to get peo­ple in the door and in­crease foot traf­fic again. Also as a west­ern­ised coun­try, we’re go­ing to fol­low in the foot­steps of the cul­ture set­ting coun­try which is the United

It was very suc­cess­ful last year . . . I think as re­tail­ers we’ve got to be part of it. Shane Smith

 ?? Photo / Ge­orge No­vak ?? Toni Framp­ton is get­ting on board Black Fri­day.
Photo / Ge­orge No­vak Toni Framp­ton is get­ting on board Black Fri­day.
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