Radical shift in business thinking
MAGIC BEANS is an essential guide for anyone who is starting, or running, a business from successful NZ business coach, Terrence Bull. Take a journey with Jack as he is taught the 12 magic beans by the wise old man . . .
Tell us a little about your background
I have been a marketing and business consultant for over 35 years. During this time I have built global companies from ground up and helped others do the same. I have taught thousands of business leaders all over the world how to grow their business and dominate their market.
When the 2020 Covid-19 lockdown happened, a number of businesses reached out for help. Some needed exit strategies, as the lockdown had brought them to a point of deciding to quit out of their business. Others needed help restarting their business while most had issues with their debt load, a lack of capital, sales, staff and time.
I needed a quick way to help them out — so I built the Magic Beans program. I took 35-plus years of lessons that I have taught — and been taught by some wonderful mentors as well as the world’s best business educators — and put them into twelve 1-hour sessions, where each session builds on the others.
Who did you have in mind when you wrote this book?
I was thinking of all the people who are adversely affected by poorly run and managed businesses and the huge social cost that occurs when businesses fail. I was thinking of fathers missing out on spending quality time with their children; mothers struggling to juggle the demands of their business and their family; new businesspeople full of hope facing potential bankruptcy only a few short years later; and all the children who think owning a business is just one long, never-ending sacrifice that prioritises money over family.
What do you hope readers will take away from Magic Beans?
A radical change of belief that leads to changing how they run their business. Since our beliefs inform and drive our decision-making, this change of belief will help them now and in the future no matter where they go or what they do. I want them to get back the free time and money their business has cost them and turn it into what they initially dreamt of achieving.
What are the three top tips you would share with anyone in business?
Having a big long-term vision is more critical than you think — this is all about getting our planning right in the beginning and ensuring we end up reaching our desired goals.
What goes along with this is that nothing is impossible or out of our reach. All the things we think will stop us being successful — lack of money, time, resources, expertise, etc.— are just our fear of failure kicking in. Knowledge may be power, but belief is even more powerful. With both combined, you can own the world — and I have case studies to prove it.
Lastly, get the right advice — way before you need it.
Magic Beans: The Untold Story by Terrence Bull, Woo Publishing, $35