We’re hot sur­vey dis­cov­ers

Central Leader - - FRONT PAGE -

You’re read­ing the hottest prod­uct in town.

Nielsen, a lead­ing global provider of in­for­ma­tion and in­sights, has re­leased re­sults of its lat­est con­sumer and me­dia in­sights sur­vey.

And the news is all good.

Fair­fax Sub­ur­ban News­pa­pers, pub­lisher of the Cen­tral Leader, has main­tained its num­ber one po­si­tion in the Auck­land mar­ket over the last year with a weekly cu­mu­la­tive read­er­ship of 786,000 across its 11 sur­veyed mast­heads.

It con­tin­ues to dom­i­nate the Auck­land mar­ket with 81 per cent more read­ers than the New Zealand Her­ald.

Aver­age is­sue read­er­ship of Fair­fax Sub­ur­ban Group prod­ucts in Auck­land is 670,000 peo­ple aged 15-plus.

The New Zealand Her­ald, by com­par­i­son, has un­der­gone a 6 per cent de­cline in its read­er­ship – drop­ping from 394,000 to 370,000 over the same pe­riod.

Fair­fax Sub­ur­ban News­pa­pers Auck­land gen­eral man­ager David Penny says the re­sult re­flects the com­pany’s drive to em­brace the dig­i­tal age with the de­vel­op­ment of on­line e-edi­tions.

‘‘We are also con­stantly work­ing to main­tain our ex­cel­lence in print and th­ese fig­ures demon­strate the strong con­nec­tion we have with our read­ers. There is a huge ap­petite for lo­cal news and our job is to de­liver that across all plat­forms avail­able to us.’’

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