One week and it’s a wrap

Central Leader - - NEWS - By DANIELLE STREET

FILM di­rec­tor Anna Duckworth never dreamed the first mu­sic video she would make would be for the win­ner of the phe­nom­e­nally pop­u­lar re­al­ity show The X Fac­tor.

Ms Duckworth and pro­ducer Alix Whit­taker from up-and-com­ing film com­pany Can­dlelit Pic­tures were de­lighted to re­ceive a sur­prise in­vi­ta­tion from Sony Mu­sic to con­ceive a video for win­ning songstress Jackie Thomas.

‘‘I woke up one day and Alix was like ‘what are you do­ing to­day’ and I was like ‘oh I don’t know’, and she said ‘cool, you’re pitch­ing to Sony at 4pm’,’’ Ms Duckworth says.

The Mt Al­bert res­i­dent has shot sev­eral short films but this is the first time she has turned her hand to mu­sic videos.

How­ever, the Sony ex­ec­u­tives liked the young di­rec­tor’s idea so much they hired the team to film the video for It’s Worth It.

They had just one week to pull it off.

Other Can­dlelit Pic­tures di­rec­tors have made mu­sic videos, in­clud­ing for ris­ing Kiwi rap­per Randa, but Ms Whit­taker says it was a unique chal­lenge to shoot so quickly.

‘‘We have never made a mu­sic video in one week. That was in­sane. Usu­ally you get about a month.

‘‘Ev­ery­one was all hands on deck for an en­tire week, ev­ery­one put ev­ery­thing into it and we hardly slept, it was crazy.’’

To help ac­com­mo­date for the short time frame the con­cept was kept sim­ple.

The songstress was shot in a sea of light­bulbs that move and pulse with the mu­sic.

The­mat­i­cally the track ad­dresses the jour­ney of a re­la­tion­ship strug­gling through hard times, so Ms Duckworth loved the idea of keep­ing the singer mov­ing and walk­ing through the whole video.

Film­ing was all done in one shot, al­low­ing lit­tle room for er­ror, but the bought her A-game.

‘‘I didn’t re­ally know the way Jackie was go­ing to per­form. I was think­ing in my head about how I was go­ing to coach her to get this great per­for­mance and then off the bat she nailed it,’’ Ms Duckworth says.

‘‘Look­ing straight into the barrel of the cam­era is re­ally dif­fi­cult for a lot of peo­ple, and a lot of peo­ple can’t re­ally emote that well to a box, but she was great at it.’’

Ms Thomas says the video is prob­a­bly not what peo­ple would ex­pect from her.

‘‘I think they wanted some­thing re­ally elab­o­rate but I like it be­cause it’s more about the song and how I per­form the song.’’

singer

Photo: BENJI BROOK­ING

Worth it: Alix Whit­taker, left, and Anna Duckworth from Can­dlelit Pic­tures say it was a unique chal­lenge shoot­ing a mu­sic video for The X Fac­tor win­ner Jackie Thomas in just a week.

Go to cen­tral­leader.co.nz and click Lat­est Edi­tion to watch the video for It’s Worth It.

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