Ki­wis’ taste for

More and more New Zealan­ders are choos­ing prod­ucts that ben­e­fit oth­ers in a bid to tackle global poverty. Deputy edi­tor Jenny Ling looks at the rise of the con­scious con­sumer.

Central Leader - - NEWS -

Sam Drumm is among a grow­ing num­ber of con­sumers who want to help al­le­vi­ate world poverty, one pur­chase at a time.

The 27-year-old trade jus­tice ad­vo­cate has been a vol­un­teer for Fair Trade Auck­land City Trust for three years.

He was part of a team that con­vinced Auck­land Coun­cil to switch to fair trade tea, cof­fee and hot choco­late for its staff two years ago.

The Three Kings res­i­dent is also a cam­paign man­ager for Global Poverty Project.

He is now work­ing on its an­nual Live Be­low the Line cam­paign, which sees around 2000 Ki­wis sign up to live on $2.25 a day for five days – the New Zealand equiv­a­lent of the World Bank ex­treme poverty line of $1.25 a day.

Since its launch in 2010 more than US$10 mil­lion has been raised for more than 90 char­i­ties world­wide.

Mr Drumm be­came in­ter­ested in the fair trade so­cial move­ment at school and through his trav­els.

‘‘I lived in a cof­fee grow­ing coun­try [East Ti­mor] for a year and got a bet­ter un­der­stand­ing of how cof­fee works – how hard farm­ers work and how lit­tle they get in re­turn.

‘‘That’s a fairly con­stant story across a lot of com­modi­ties. ‘‘Fair trade pro­vides a good so­lu­tion. ‘‘It’s a fairly sim­ple, pow­er­ful de­ci­sion con­sumers can make ev­ery day that has a tan­gi­ble pos­i­tive af­fect for farm­ers around the world.’’ And it seems the trend is grow­ing. New Zealan­ders spent $45 mil­lion on fair trade cer­ti­fied prod­ucts like cof­fee, choco­late, cot­ton, ba­nanas and su­gar in 2012 which in­creased to $52m in 2013.

‘‘It seems like more and more people are want­ing to find more eth­i­cal ways of buy­ing ev­ery­day prod­ucts,’’ Mr Drumm says. ‘‘Fair trade cer­ti­fied and Trade Aid prod­ucts pro­vide that.

‘‘Oc­ca­sion­ally it can cost more but where it does I’m con­fi­dent to say it’s a worth­while de­ci­sion to make to spend $1 more on ba­nanas or a few cents more on a packet of tea.

‘‘When people look at the story be­hind the prod­ucts they can un­der­stand why that ex­tra dol­lar makes such an im­pact.’’

Fair­trade is a cer­ti­fi­ca­tion scheme that sets out to tackle poverty and em­power pro­duc­ers in de­vel­op­ing coun­tries.

Poverty fighter: Fair trade ad­vo­cate Sam Drumm is a fan of Roskill Cof­fee Project which uses fair trade prod­ucts.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.