Hands tied over al­co­hol ads

Central Leader - - OUT & ABOUT - STAFF RE­PORTER

Al­co­hol ads on the backs of buses are ‘‘in­con­sis­tent’’ with Auck­land Trans­port pol­icy, but the coun­cil­con­trolled or­gan­i­sa­tion is pow­er­less to pull them. Buses have been seen around the city ad­ver­tis­ing the al­co­hol brands Brothers Beer, Corona and Se­laks wines.

How­ever, Auck­land Trans­port’s ad­ver­tis­ing pol­icy states that ads pro­mot­ing al­co­hol brands or prod­ucts ‘‘will not be ap­proved, or per­mit­ted to re­main on AT’s in­fra­struc­ture, fa­cil­i­ties or ser­vices’’. The al­co­hol ad­ver­tise­ments come off the back of rev­e­la­tions that the coun­cil has money in­vested in two of the world’s big­gest al­co­hol com­pa­nies, SABMiller and Pernod Ri­card, as well as Bri­tish Amer­i­can To­bacco.

Ads ap­pear­ing on Auck­land buses op­er­ated by pri­vate con­trac­tor NZ Bus were not ap­proved by Auck­land Trans­port but were in­stead gov­erned by a for­mal agree­ment be­tween NZ Bus and out­door me­dia com­pany QMS Me­dia. How­ever, that was soon to change with new con­tracts be­ing rolled out across the Auck­land re­gion.

They will give Auck­land Trans­port full own­er­ship of all ad­ver­tis­ing space, with the abil­ity to ap­prove or de­cline ad­ver­tis­ing as it sees fit.

Al­co­hol ad­ver­tis­ing will not be al­lowed. Auck­land Trans­port will take con­trol of ad­ver­tis­ing con­tracts for buses in cen­tral Auck­land in Au­gust 2017.

Ads for Brothers Beer, Corona and Se­laks wines have been seen on buses around Auck­land.

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