Bad Moms angers good mums


Par­ents are up in arms over women flip­ping the bird on a movie poster.

The Bad Moms poster was put up on bus stops around Auck­land to pro­mote the film, which stars Mila Ku­nis, Kris­ten Bell and Kathryn Hahn.

But one has been caus­ing out­rage af­ter it was placed right out­side St Mary’s Catholic School in Eller­slie.

PTA chair­woman An­nette Fale said she was ap­palled that that par­tic­u­lar poster was posted on the school’s bus stop.

‘‘It just paints a bad pic­ture of moth­ers,’’ she said.

‘‘I don’t think mums be­have that way, es­pe­cially in front of their chil­dren, so why is it ap­pro­pri­ate to put that poster up at a school’s bus stop?’’

She said the poster had been put up on Mon­day.

‘‘Ev­ery day, stu­dents of St Mary’s line up at that bus stop and the poster is vis­i­ble to ev­ery­one.

‘‘It’s not a com­fort­able con­ver­sa­tion to have with your kids if they saw it and started ask­ing ques­tions.’’

Maun­gakiekie-Tamaki coun­cil­lor Denise Krum said she had con­tacted Auck­land Trans­port about the poster.

‘‘I’m al­ways up for a laugh at the movies but lit­tle kids don’t need to see im­agery like that next to the word ‘mom’ out­side their school,’’ she said.

‘‘Auck­land Trans­port should ask their con­trac­tors to use some com­mon sense.

It’s in­ap­pro­pri­ate across the road from a school.’’

She adds that she had seen a dif­fer­ent poster of the movie, with­out the in­ap­pro­pri­ate hand ges­tures, out­side of her chil­dren’s school at Sel­wyn Collge.

Auck­land Trans­port me­dia re­la­tions man­ager Mark Han­nan said con­trac­tor Ad­shel had been told to take down the ‘‘unacceptable’’ ad­ver­tise­ment on Tues­day.

He said it was in breach of the coun­cil-con­trolled or­gan­i­sa­tion’s ad­ver­tis­ing pol­icy.

‘‘We have or­dered Ad­shel to re­move the ad­ver­tise­ment and they will be do­ing that... we have also asked them to check other shel­ters in Auck­land and to re­move the con­tent.

‘‘We have made it clear to Ad­shel that this ad was in breach of our ad­ver­tis­ing pol­icy and it was to­tally unacceptable that it was put up.’’

Ad­shel gen­eral man­ager Nick Vile con­firmed the posters were re­moved on Tues­day morn­ing.


Maun­gakiekie-Tamaki Coun­cil­lor Denise Krum and St Mary’s PTA chair­woman An­nette Fale.

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