Bad Moms angers good mums
Parents are up in arms over women flipping the bird on a movie poster.
The Bad Moms poster was put up on bus stops around Auckland to promote the film, which stars Mila Kunis, Kristen Bell and Kathryn Hahn.
But one has been causing outrage after it was placed right outside St Mary’s Catholic School in Ellerslie.
PTA chairwoman Annette Fale said she was appalled that that particular poster was posted on the school’s bus stop.
‘‘It just paints a bad picture of mothers,’’ she said.
‘‘I don’t think mums behave that way, especially in front of their children, so why is it appropriate to put that poster up at a school’s bus stop?’’
She said the poster had been put up on Monday.
‘‘Every day, students of St Mary’s line up at that bus stop and the poster is visible to everyone.
‘‘It’s not a comfortable conversation to have with your kids if they saw it and started asking questions.’’
Maungakiekie-Tamaki councillor Denise Krum said she had contacted Auckland Transport about the poster.
‘‘I’m always up for a laugh at the movies but little kids don’t need to see imagery like that next to the word ‘mom’ outside their school,’’ she said.
‘‘Auckland Transport should ask their contractors to use some common sense.
It’s inappropriate across the road from a school.’’
She adds that she had seen a different poster of the movie, without the inappropriate hand gestures, outside of her children’s school at Selwyn Collge.
Auckland Transport media relations manager Mark Hannan said contractor Adshel had been told to take down the ‘‘unacceptable’’ advertisement on Tuesday.
He said it was in breach of the council-controlled organisation’s advertising policy.
‘‘We have ordered Adshel to remove the advertisement and they will be doing that... we have also asked them to check other shelters in Auckland and to remove the content.
‘‘We have made it clear to Adshel that this ad was in breach of our advertising policy and it was totally unacceptable that it was put up.’’
Adshel general manager Nick Vile confirmed the posters were removed on Tuesday morning.
Maungakiekie-Tamaki Councillor Denise Krum and St Mary’s PTA chairwoman Annette Fale.