Advanced nutrition, delicious food
No one should miss out on delicious, nutritious food - especially when they are recovering from an illness, injury or agerelated causes that make it hard to eat.
Three kiwi entrepreneurs have joined forces to make sure they don’t by creating an innovative solution in texture modified food.
The Pure Food Co launched in October
2014 meets the needs of the tens of thousands of New Zealanders who experience difficulty chewing, swallowing or digesting food. It provides cost-effective and convenient texture modified foods that can help people heal and thrive when they are at their most vulnerable and are in need of the best nourishment.
The company was founded by brothers
Sam and New Zealand Olympic rower George Bridgewater, with business partner Maia Royal, after the brothers watched a family member’s illness make it impossible to eat conventional food, requiring a radically modified diet.
Chefs, food technologists, and healthcare experts - dietitians, doctors, dentists, nurses and speech language therapists - were all consulted during the development phase.
‘‘Our research convinced us that if texture modified food was nutritious, delicious and easy, the quality of life for the many New Zealanders with eating difficulties would be significantly improved, ‘‘ Sam explains.
Pure Food was developed over an 18 month period to achieve optimal flavour, nutrition and texture, especially for people with eating difficulties. The result is a range a meals - including golden roast chicken, smoked barbecue pork and creamy fish pie - which are being delivered nationwide to hundreds of individuals and care-providers, including aged-care.
The Pure Food Co sells direct to individuals and care providers through www.thepurefoodco.co.nz, by phone on 0800 1PURE FOOD (0800 178 733) and is now available in-store at the Walls & Roche Pharmacy, 792 Manukau Rd, Royal Oak.
The Pure Food Co offers deliciously smooth, gentle soft food for people with eating difficulties.