Ad­vanced nu­tri­tion, de­li­cious food

Central Leader - - LIFESTYLE & LEISURE -

No one should miss out on de­li­cious, nu­tri­tious food - es­pe­cially when they are re­cov­er­ing from an ill­ness, in­jury or agere­lated causes that make it hard to eat.

Three kiwi en­trepreneurs have joined forces to make sure they don’t by cre­at­ing an in­no­va­tive so­lu­tion in tex­ture mod­i­fied food.

The Pure Food Co launched in Oc­to­ber

2014 meets the needs of the tens of thou­sands of New Zealan­ders who ex­pe­ri­ence dif­fi­culty chew­ing, swal­low­ing or di­gest­ing food. It pro­vides cost-ef­fec­tive and con­ve­nient tex­ture mod­i­fied foods that can help peo­ple heal and thrive when they are at their most vul­ner­a­ble and are in need of the best nour­ish­ment.

The com­pany was founded by broth­ers

Sam and New Zealand Olympic rower Ge­orge Bridge­wa­ter, with busi­ness part­ner Maia Royal, af­ter the broth­ers watched a fam­ily mem­ber’s ill­ness make it im­pos­si­ble to eat con­ven­tional food, re­quir­ing a rad­i­cally mod­i­fied diet.

Chefs, food tech­nol­o­gists, and health­care ex­perts - di­eti­tians, doc­tors, den­tists, nurses and speech lan­guage ther­a­pists - were all con­sulted dur­ing the de­vel­op­ment phase.

‘‘Our re­search con­vinced us that if tex­ture mod­i­fied food was nu­tri­tious, de­li­cious and easy, the qual­ity of life for the many New Zealan­ders with eat­ing dif­fi­cul­ties would be sig­nif­i­cantly im­proved, ‘‘ Sam ex­plains.

Pure Food was de­vel­oped over an 18 month pe­riod to achieve op­ti­mal flavour, nu­tri­tion and tex­ture, es­pe­cially for peo­ple with eat­ing dif­fi­cul­ties. The re­sult is a range a meals - in­clud­ing golden roast chicken, smoked bar­be­cue pork and creamy fish pie - which are be­ing de­liv­ered na­tion­wide to hun­dreds of in­di­vid­u­als and care-providers, in­clud­ing aged-care.

The Pure Food Co sells di­rect to in­di­vid­u­als and care providers through www.thep­ure­, by phone on 0800 1PURE FOOD (0800 178 733) and is now avail­able in-store at the Walls & Roche Phar­macy, 792 Manukau Rd, Royal Oak.

The Pure Food Co of­fers de­li­ciously smooth, gen­tle soft food for peo­ple with eat­ing dif­fi­cul­ties.

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