Auck­land­dancers hit streets of Tokyo

Central Leader - - FRONT PAGE - HUGH COLLINS

A group of Auck­land dancers have taken their moves to the streets of Ja­pan for a new beer ad.

Six mem­bers of San­dring­ham’s Iden­tity Dance Com­pany were flown to Tokyo in Au­gust to fea­ture in an ad­ver­tise­ment for Stein­lager Tokyo Dry, a new Lion­pro­duced beer launched this month.

The ad­ver­tise­ment fea­tures dig­i­tal an­i­ma­tion of ro­bots, pro­duced us­ing mo­tion sen­sors at­tached to the dancers.

Iden­tity dancer and di­rec­tor Josh Ce­san, 23, says he was amazed by the fin­ished project.

‘‘The lo­ca­tions they picked were so cool, so ur­ban and re­ally cap­tured a good sense of Ja­pan,’’ Ce­san says.

He says it’s ex­cit­ing the boys have reached a point with their danc­ing where they can be con­sid­ered for such projects.

‘‘It’s good to know that we’re on the right track and we’re set­ting our­selves a brand. We’re dif­fer­ent from oth­ers but we’re still hip-hop.’’

Ki­wis are mak­ing an im­pres­sion in the world hip-hop arena, he says.

‘‘It’s kind of the same with ev­ery­thing that Ki­wis do, it’s just our na­ture to kind of be the best, or to try and be the best,’’ Ce­san says. The for­mer Mt Al­bert Gram­mar stu­dent says hip-hop danc­ing in New Zealand was in­creas­ingly pop­u­lar amongst males.

‘‘Back in the day it wasn’t very cool to dance. Some of us got mocked at school and we had to keep it on the down low.’’

Iden­tity dancer Ri­ley Bourne is also a mem­ber of suc­cess­ful Auck­land dance group Bradas Dance Crew, which won back-to­back gold medals at the World Hip Hop Dance Cham­pi­onships this year in Las Vegas and last year in San Diego. The 20-year-old says de­spite hav­ing danced since he a dis­tinc­tive Kiwi ap­proach to their chore­og­ra­phy. ‘‘We try to add a bit of Maori flavour to it and that’s some­thing that no one else can do be­cause they don’t have that cul­ture.’’ Ear­lier this month Iden­tity Dance Com­pany won $50,000 in Maori Tele­vi­sion’s show The Stage - Haka Fu­sion.


Josh Ces­nan and Ri­ley Bourne were paid to dance the streets of Ja­pan in a Stein­lager ad­ver­tise­ment.

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