Home de­liv­ery booze ser­vice launch­ing

Central Leader - - OUT & ABOUT - TAO LIN

A new al­co­hol de­liv­ery ser­vice prom­ises to de­liver booze to cus­tomers doorstep in less than an hour in Auck­land.

Bevee, founded by Jack Price, Jor­dan Jen­nings and Hugh Black­burne, will launch in central Auck­land sub­urbs on De­cem­ber 2 and has plans to ex­pand quickly.

Bevee will ini­tially be avail­able in Par­nell, Re­muera, Green­lane and Ep­som.

Black­burne said the on­line store will sell a range of beers, wines and spir­its.

Black­burne said the con­cept has had suc­cess over­seas.

‘‘We see it as ex­tremely pos­i­tive that the de­ci­sion to drink in the safety and com­fort of your own home is be­com­ing an eas­ier de­ci­sion to make,’’ Black­burne said.

Last year Welling­ton booze de­liv­ery com­pany Quenched faced huge back­lash and closed its web­site just a week af­ter launch­ing.

It faced crit­i­cism over its slo­gans which in­cluded, ’’De­liv­er­ing hap­pi­ness’’, ’’Need booze quick? We’ll have it to your door in 45 min­utes. Don’t stop the party at your place early, we are here to help’’.

Quenched al­lowed peo­ple to buy wine, beer, cider, spir­its and snacks on­line and get it de­liv­ered to an ad­dress in central Welling­ton with a de­liv­ery fee of just $5.

When Quenched was launched the New Zealand Med­i­cal As­so­ci­a­tion chair­man Stephen Child said he de­plored any move that made it eas­ier to ac­cess al­co­hol in a way that could lead to abuse.

Black­burne said the fate of Quenched was some­thing the group had in mind while set­ting up their busi­ness.

They have met with Auck­land Coun­cil, the police and the Auck­land District Health Board to talk through their con­cerns, which in­cluded sup­ply­ing al­co­hol to mi­nors and in­creas­ing ease of ac­cess to al­co­hol.

Bevee has teamed up with iden­tity ver­i­fi­ca­tion ser­vice Ver­ifi to en­sure cus­tomer iden­ti­fi­ca­tion doc­u­ments were gen­uine and peo­ple were old enough to buy al­co­hol.

Staff will also check IDs at the cus­tomer’s door where needed.

Black­burne said they also have in place rules around when staff could refuse to de­liver al­co­hol, in­clud­ing if they saw a lot of empty bot­tles ly­ing around the house and if they showed up and there was a rowdy party hap­pen­ing.


Bevee founders Jor­dan Jen­nings, left, Jack Price and Hugh Black­burne.

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