Dog treats de­signed to be shared


Dog own­ers are fork­ing out big money on baked goods de­signed for both dog and hu­man con­sump­tion.

Auck­land com­pany Snoop In­spired cre­ates gourmet dog treats such as maple and ba­con cup­cakes, carob (sim­i­lar to cho­co­late) and peanut but­ter cake and yo­ghurt cheese cake.

Founder Deb­o­rah God­frey, 24, with help from her taste tester Snoop the bea­gle, bakes the treats from scratch in her Pt Che­va­lier kitchen.

The cup­cakes mostly con­sist of honey, whole wheat flower, carob, eggs, milk, vanilla ex­tract and co­conut oil.

God­frey said it all started when she was cel­e­brat­ing Snoop’s first birth­day.

‘‘I de­cided to get all his friends to­gether at the park and have a whole bunch of treats to­gether. The cake we got for him looked amaz­ing but it was just for pets.’’

God­frey, who was preg­nant at the time, said she wanted to make a cake for dogs that was also safe for ba­bies.

With no vet­eri­nary or nu­tri­tional train­ing, God­frey con­sulted with vets and doc­tors.

Since launch­ing in Jan­uary the Snoop In­spired kitchen has been busy with or­ders com­ing in from around Auck­land.

‘‘We talk to the owner a lot be­fore an or­der be­cause own­ers gen­er­ally know their dog’s al­ler­gies and stuff like that. We haven’t had any is­sues with sick dogs or peo­ple,’’ she said.

Doc­tor Shay Hill, of LWT An­i­mal Nu­tri­tion, who has a doc­tor­ate in com­pan­ion an­i­mal nu­tri­tion, said she was con­cerned with a lack of meat in the Snoop In­spired treats.

Hill fears they could con­trib­ute to a grow­ing obe­sity prob­lem among pets.

‘‘In or­der to be suited to the dog’s phys­i­ol­ogy th­ese treats would need to be largely meat based and from what I can see ini­tially on the web­site, they con­tain lit­tle-to-none,’’ Hill said.

‘‘Ad­di­tion­ally, treats in gen­eral for dogs and cats are a real con­cern to­day as they are adding to the grow­ing is­sue of ca­nine and fe­line obe­sity and the health con­di­tions associated with this. Own­ers are feed­ing their pets their nor­mal diet at the rec­om­mended quan­ti­ties plus then also feed­ing treats, lead­ing to over feed­ing and sub­se­quent weight gain.’’

A box of four maple ba­con cup­cakes, Snoop’s favourite, cost $30.


Deb­o­rah God­frey founded Snoop In­spired in Jan­uary.

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