DEMM Engineering & Manufacturing

Whatever happened to the quality?

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20 years ago I bought a pair of “Last Footwear” boots. These are still in my wardrobe, still comfortabl­e, still intact with plenty of wear, even after hundreds of kms. I can even stand in a puddle and my socks stay dry! If I wanted a new pair of shoes, I’d have no hesitation in buying more Last Footwear shoes… but I can’t. Instead I went into town, and saw a bargain, set of dress shoes at less than half price, only 30 bucks! Being a sucker I bought them thinking if they last a year that’s still good value. Six weeks later I got wet socks... and 10 weeks later they were binned. I’ve learnt to look for higher value…but nothing beats my old “Last Footwear” friends.

What happened to this small and dynamic NZ manufactur­er? They closed. We have regularly witnessed many good quality brands either disappear or change. The cheap imports have pushed them out of business. Dad had Stanley tools in his shed, excellent tools, handled all sorts of treatment. They’re still around today, but I’m not rushing to buy any. Stanley, faced with heavy competitio­n from cheap imported tools, did the same. Problem was they left the name Stanley on the cheaper tools. Don’t get me wrong, they’ve probably got the good quality ones still, but if the price is ridiculous­ly cheap, then don’t bargain on having it in your toolbox next year.

Equiptec manufactur­es value. Versatile, robust, ergonomic, everything you want in a work platform, and you can be sure it’ll still be a reliable and preferred part of your fleet in years to come. Equiptec products aim at profession­al industry, and haven’t fallen for making the lightest flimsiest platform to be cheaper than the next guy.

It’s nice to know one product is not changing to suit the cheapskate­s. The VRS and Equiptec products are built to a spec, no compromise. Industrial platforms for industrial use.

That’s Equiptecs Tagline, “A trusted platform to build on”, so if your platforms are in for repair, or replacemen­t again, take a look at a long term-reliable solution. It’s a no brainer.

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