Europe sorted with a cherry on top

DEMM Engineering & Manufacturing - - FOOD -

Kiwi com­pany BBC Tech­nolo­gies says in terms of over­all sales, Europe is the fastest grow­ing re­gion for its fruit sort­ing ma­chines.

The com­pany, which man­u­fac­tures and de­vel­ops ad­vanced pro­cess­ing tech­nol­ogy, has a track record of in­vest­ing in re­search and de­vel­op­ment to pro­vide in­no­va­tive so­lu­tions to the global hor­ti­cul­ture in­dus­try.

Its equip­ment is sold and ser­viced through­out North Amer­ica, South Amer­ica, Europe, Aus­tralia and New Zealand.

The firm’s in­ter­na­tional sales and mar­ket­ing man­ager Ja­son Walker says: “As pro­duc­tion of blue­ber­ries and other small fruit ex­pands in Europe, cus­tomers are look­ing for ad­vanced equip­ment like ours to han­dle both sort­ing and pack­ing.”

In Fe­bru­ary the com­pany ex­hib­ited its MIRA-360 ma­chine at Fruit Lo­gis­tica in Ger­many. The ma­chine sorts for colour, iden­ti­fies and re­moves de­fected fruit in­clud­ing cracks and splits, soft rot, wrin­kles and bruises and in­sect dam­age. It also sorts in mul­ti­ple streams by size to en­sure cus­tomers com­ply with stan­dard in­dus­try siz­ing bands.

The firm also dis­played its Fresh Tracker trace­abil­ity soft­ware that can track prod­ucts from har­vest­ing and pro­cess­ing, through to pack­ag­ing and point of sale.

Walker says Fresh Tracker is res­onat­ing strongly with cus­tomers as de­mand grows for ways to re­duce risk and en­sure fresh pro­duce is of pre­mium qual­ity.

“Our of­fer­ing is very at­trac­tive to cherry grow­ers in Europe (which ac­counts for around 75 per cent of global pro­duc­tion) as it gives them a range of op­tions for pre­sent­ing their fruit and helps them en­sure their fruit is pre­mium qual­ity and lasts on the shelf,” says Walker.

He says BBC’s turnkey so­lu­tions are also in­creas­ingly sought af­ter as blue­berry plant­ings ex­pand in Europe, par­tic­u­larly in the east where the firm has in­stalled sev­eral new lines in Poland.

Walker says hav­ing staff on the ground in Europe is pay­ing div­i­dends for the com­pany.­quiry #D140312

Ef­fi­cient food pack­ag­ing can save money and avoid dis­ap­point­ing con­sumers.

Photo sup­plied

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.