Impact of counterfeiting

End users

• Poor performance (life, quality and speed).

• Potential downtime.

• Liability and safety.

• Increased prices versus aftermarket.

• Increased cost versus genuine products.

Business Partners

• Lost sales.

• Poor credibility with end user.

• Legal risks.

• Lost profit.

• Decreased brand value.

OEM

• Decreased brand value.

• Weakened DVP to channel partners.

• Lost profits, revenue and market share.

• Lost credibility with end user.

Purchasing tips

To avoid purchasing counterfeit consumables unknowingly, end-users can look out for the following signs:

• Poor or inconsistent consumable performance when compared to a genuine product (e.g. only getting 50 percent of normal life).

• Having to pay an abnormally low price for “genuine”

consumables or software.

• “Genuine” consumables from an unauthorised distributor,

an unknown agent, or off the internet.

• Discrepancies in the physical appearance of the label, packaging, or product, when compared to that of the original consumable. End users who suspect that they have purchased counterfeit products should contact the OEM immediately to determine the authenticity of the product and seek proper assistance.