Im­pact of coun­ter­feit­ing

DEMM Engineering & Manufacturing - - COUNTERFEIT -

End users

• Poor per­for­mance (life, qual­ity and speed).

• Po­ten­tial down­time.

• Li­a­bil­ity and safety.

• In­creased prices ver­sus af­ter­mar­ket.

• In­creased cost ver­sus gen­uine prod­ucts.

Busi­ness Part­ners

• Lost sales.

• Poor cred­i­bil­ity with end user.

• Le­gal risks.

• Lost profit.

• De­creased brand value.

OEM

• De­creased brand value.

• Weak­ened DVP to chan­nel part­ners.

• Lost prof­its, rev­enue and mar­ket share.

• Lost cred­i­bil­ity with end user.

Pur­chas­ing tips

To avoid pur­chas­ing coun­ter­feit con­sum­ables un­know­ingly, end-users can look out for the fol­low­ing signs:

• Poor or in­con­sis­tent con­sum­able per­for­mance when com­pared to a gen­uine prod­uct (e.g. only get­ting 50 per­cent of nor­mal life).

• Hav­ing to pay an ab­nor­mally low price for “gen­uine”

con­sum­ables or soft­ware.

• “Gen­uine” con­sum­ables from an unau­tho­rised dis­trib­u­tor,

an un­known agent, or off the in­ter­net.

• Dis­crep­an­cies in the phys­i­cal ap­pear­ance of the la­bel, pack­ag­ing, or prod­uct, when com­pared to that of the orig­i­nal con­sum­able. End users who sus­pect that they have pur­chased coun­ter­feit prod­ucts should con­tact the OEM im­me­di­ately to de­ter­mine the au­then­tic­ity of the prod­uct and seek proper as­sis­tance.

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