Fuji Xerox New Zealand: From zero to 3D hero

DEMM Engineering & Manufacturing - - NEWS -

Just a few years ago the 3D land­scape in New Zealand looked pretty bleak. Locally, 3D print­ing was con­sid­ered some­what of a hob­by­ist nov­elty. Even where it was mak­ing com­mer­cial in­roads, the range, sup­port and ser­vice was vir­tu­ally non- ex­is­tent, and parts could take months to ar­rive. Due to th­ese fac­tors 3D was a high-risk propo­si­tion for busi­nesses, but the po­ten­tial of the tech­nol­ogy was un­de­ni­able.

Yet, over­seas, 3D print­ing had be­come a Gart­ner Group cer­ti­fied multi­bil­lion dol­lar in­dus­try.

En­ter Fuji Xerox New Zealand as the part­ner for the ‘world es­tab­lished mar­ket leader’ 3D Sys­tems. 3D Sys­tems are cred­ited with in­vent­ing 3D print­ing and are the only com­pany of­fer­ing the “full dig­i­tal thread” of de­sign, man­u­fac­tur­ing, soft­ware, hard­ware and scan­ning so­lu­tions. Their port­fo­lio is the most com­pre­hen­sive on the mar­ket, en­com­pass­ing seven tech­nolo­gies and 120 dif­fer­ent ma­te­ri­als. With 3D Sys­tems be­hind them, it’s no sur­prise that Fuji Xerox has the largest range of 3D de­vices avail­able in the cur­rent lo­cal mar­ket.

Over the last two years, says Alexis Parker, Fuji Xerox New Zealand’s Na­tional Busi­ness De­vel­op­ment Man­ager, the com­pany has made a huge com­mit­ment to ap­ply­ing struc­ture and or­der to the world of 3D for busi­nesses. “We’ve in­vested in build­ing and equip­ping the largest 3D showroom in the AP re­gion, de­vel­oped new mar­kets and won two global 3D Sys­tems awards. And of course, we made sure there’s an on- call ser­vice and sup­port in­fras­truc­ture to back ev­ery­thing up. We’re now in the dom­i­nant po­si­tion when it comes to 3D for busi­ness in New Zealand.”


Called ‘ The Land­ing’, Fuji Xerox’s new state- of-the-art tech­nol­ogy and lo­gis­tics cen­tre, based along­side Auck­land In­ter­na­tional Air­port, is a show­case for the com­pany’s 3D de­vices. From jew­ellery to den­tal, ed­u­ca­tion to ar­chi­tec­tural, pro­to­typ­ing to med­i­cal, and of course man­u­fac­tur­ing, the dis­play of 3D Sys­tems tech­nol­ogy clearly proves that ‘if you can dream it, you can build it’.

You can see many of the 3D Sys­tems de­vices and sam­ples dis­played on the Fuji Xerox stand at EMEX 2016.


Fuji Xerox New Zealand fo­cuses on sup­ply­ing 3D de­vices that sup­port lo­cal in­no­va­tion, mak­ing sig­nif­i­cant in­roads into in­dus­tries in­clud­ing ter­tiary ed­u­ca­tion, ar­chi­tec­ture, man­u­fac­tur­ing, and re­search and de­vel­op­ment. Pro­to­typ­ing and rapid tool­ing re­main pop­u­lar ap­pli­ca­tions for the de­vices, and the wide va­ri­ety of ma­te­ri­als de­liv­ered by the 3D Sys­tems range ap­peal to many in­dus­tries. Ma­jor cus­tomers in­clude the New Zealand De­fence Force, Fisher & Paykel Health­care, Fisher & Paykel Ap­pli­ances and Weta Work­shop.

Fuji Xerox New Zealand’s abil­ity to suc­cess­fully pen­e­trate and dom­i­nate the lo­cal mar­ket, was recog­nised in­ter­na­tion­ally at the 3D Sys­tems Global Sum­mit in both Las Ve­gas in 2016 and Hong Kong in 2015.


Start­ing from scratch, Fuji Xerox New Zealand now has a net­work of 3D engi­neers across the coun­try to keep up with mar­ket de­mand. Their 3D sup­port in­fras­truc­ture re­pro­duces the same well- oiled ma­chine that en­sures all Fuji Xerox print de­vices run smoothly na­tion­wide.

Sup­port in­cludes a full stock of con­sum­ables, and crit­i­cally, the abil­ity to pro­vide cus­tomers with valu­able ad­vice and guid­ance.


David Dicker, the hugely suc­cess­ful busi­ness­man be­hind Dicker Data, re­cently pur­chased a 3D Sys­tems ProX DMP 320 from Fuji Xerox to en­sure the suc­cess of his lat­est en­ter­prise, Rodin Cars.

This pro­duc­tion grade metal printer was the per­fect com­ple­ment to his state- of-the-art fac­tory and test fa­cil­ity, which fea­tures its own race track, ro­botic ma­chin­ery, and large au­to­claves for car­bon fi­bre parts.

Launched in Jan­uary of this year, the ProX DMP 320 is de­signed for high pre­ci­sion, high through­put man­u­fac­tur­ing. It’s op­ti­mised for crit­i­cal ap­pli­ca­tions re­quir­ing com­plex, chem­i­cally- pure ti­ta­nium, stain­less steel or In­conel parts. The ProX DMP 320 has in­ter­change­able man­u­fac­tur­ing mod­ules, for quick ma­te­rial changes, re­cy­cling and re­plen­ish­ment. Build pa­ram­e­ters de­vel­oped from nearly half-a-mil­lion builds en­sure predictable and re­peat­able re­sults. With cen­tralised con­trol of mul­ti­ple ma­chines, re­duced ar­gon con­sump­tion and se­ri­alised work­flows, man­u­fac­tur­ers can keep pace with de­mand­ing pro­duc­tion cy­cles and bud­gets.

The large 275mm x 275mm x 420mm build vol­ume means the ma­chine can eas­ily sup­port in­dus­trial ap­pli­ca­tions from R&D to the pro­duc­tion line, from the aero­space in­dus­try to health­care ser­vices.

Rodin Cars is the first com­pany in New Zealand to in­vest in the ProX DMP 320. “I’ve al­ways wanted to build a car – a fast one,” said Dicker. “Now I have the ca­pa­bil­ity, time and money to make a su­per light­weight car­bon fi­bre and ti­ta­nium track- day car. It won’t be cheap, but it’ll be as fast, or faster, than a For­mula 1 car. The ProX is crit­i­cal to its pro­duc­tion and de­sign.”

David Dicker can dream it, and with the help of his ProX DMP 320 from Fuji Xerox New Zealand, he is build­ing it.

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