‘World class’ ma­rine bea­cons now avail­able on­line

DEMM Engineering & Manufacturing - - PRODUCT WATCH - www.demm.co.nz/reader- en­quiry #170305a

The same tech­nol­ogy used to guide gi­ant ships through the Panama Canal is now avail­able to New Zealand ports, mari­nas and fish farms via the in­ter­net. Vega In­dus­tries Ltd, based in Porirua, has launched an on­line shop pro­vid­ing a con­ve­nient way to pur­chase high-per­form­ing LED bea­cons and spare parts.

“The on­line shop makes these prod­ucts avail­able in a new way,” says Mar­ket­ing Man­ager Nina Ive. “Our most pop­u­lar bea­cons with ranges of one to five nau­ti­cal miles are now ready for next day dis­patch any­where in New Zealand.” These bea­cons have tra­di­tion­ally been sold through chan­nel part­ners around the world.

CEO Ar­jen Maar­leveld said the launch of the on­line shop was the cul­mi­na­tion of a lot of hard work to ex­pand Vega’s pres­ence in the high-vol­ume end of the mar­ket. “The team has put a lot of ef­fort into tran­sfer­ring knowl­edge and skills from our range of high per­for­mance, cus­tomised prod­uct to these more stan­dard­ised prod­ucts.”

Vega tri­alled the on­line con­cept with its larger cus­tomers in a pri­vate por­tal-style web shop, demon­strat­ing that the con­cept is at­trac­tive these buy­ers and works well. The new open, public web shop was a nat­u­ral next step. “This on­line shop is only for New Zealand cus­tomers at the mo­ment, we are dis­cussing with our chan­nel part­ners how we can ex­pand the con­cept into other coun­tries,” says Maar­leveld.

Vega has a global rep­u­ta­tion for pre­ci­sion sec­tor lights, light house bea­cons, and other high-end nav­i­ga­tion sig­nals used by cus­tomers like the Panama Canal Au­thor­ity, the US Coast Guard, Ports of Auck­land and Mar­itime New Zealand. The re­li­a­bil­ity and ef­fi­ciency of these long-range lights is also part of Vega’s shorter range bea­cons and has been ex­ten­sively used by clients such as the US Coast Guard.


Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.