Fashion Quarterly - - Contents -

Tour the coun­try’s stylish bou­tiques


208 Maun­ganui Rd, Mt Maun­ganui

Prove­nance: A fash­ion ob­ses­sion and a pas­sion for cus­tomer ser­vice led Rodelle Payne to open multi-brand con­cept store Sis­ters and Co. in 2007. Her clients have been en­joy­ing an in­dul­gent, bub­bles-in-hand re­tail ex­pe­ri­ence ever since. Stock­ists of: Alexan­der Wang, Rag & Bone, and all the usual New Zealand sus­pects.

Point of dif­fer­ence: With a styling room where you can have a post-pur­chase mani or blow-dry, Sis­ters is a one-stop date-night shop.

For the arm­chair trav­eller: sis­ter­sandco.co.nz


634a Port Rd, Whanga­mata Prove­nance: Owner Karan Gre­gory opened Con­tain in 2012, hav­ing de­cided that some­one needed to cater for Whanga­mata’s more dis­cern­ing shop­pers and it might as well be her. Stock­ists of: A mix of Aus­tralasian la­bels in­clud­ing Karen Walker, Juli­ette Ho­gan, Camilla & Marc and Bas­sike. Point of dif­fer­ence: Of­fer­ing a fash­ion-for­ward re­tail ex­pe­ri­ence in a mar­ket sat­u­rated with surf and streetwear stores. Oh, and it’s housed in­side two con­verted ship­ping con­tain­ers. For the arm­chair trav­eller: con­tain­bou­tique.co.nz


11 Bankart St, Raglan Prove­nance: Opened in 2007 by Na­dine Med­dings, Atamira (Te Reo Māori for ‘plat­form’ or ‘stage’) show­cases “thought­ful, beau­ti­ful de­sign and ideas from New Zealand and be­yond”.

Stock­ists of: Kate Sylvester, Kow­tow, and other (mostly lo­cal) la­bels that align with the store’s core val­ues of qual­ity, cre­ativ­ity, and in­tegrity.

Point of dif­fer­ence: A se­lec­tion of New Zealand mu­sic and lit­er­a­ture – hand­picked for its “aroha and good en­ergy” – oc­cu­pies a sep­a­rate space that con­nects Atamira to its menswear branch, The Cor­ner Store.

For the arm­chair trav­eller: atamira.co.nz

Phoebe Watt finds that when it comes to bou­tique shop­ping, small towns know how to do it well


9b Os­sian St, Napier Prove­nance: Pre­vi­ously known as MIA, Aroha + Friends re­branded in 2012 when hus­band-and-wife own­ers Rakai Karaitiana and Me­laina New­port con­sol­i­dated their sep­a­rate fash­ion and de­sign busi­nesses and moved over the hill to Ahuriri.

Stock­ists of: A re­fined edit of top New Zealand brands, in­clud­ing Zambesi, NOM*d and Miss Crabb.

Point of dif­fer­ence: The store dou­bles as a free­lance de­sign stu­dio and print depart­ment spe­cial­is­ing in mod­ern and tra­di­tional print­ing.

For the arm­chair trav­eller: aro­haand­friends.co.nz


118 Devon St West, New Ply­mouth

Prove­nance: First opened in 2007, Et Vous re­cently re­opened in a space that holds true to owner Kate Mac­far­lane’s aim of pro­vid­ing a “beau­ti­ful en­vi­ron­ment for women to feel won­der­ful in”. Stock­ists of: Trelise Cooper, Deadly Ponies, and an ex­clu­sive range of Euro­pean la­bels and ob­jects sourced on twice yearly trips to France, Spain, Italy and Turkey.

Point of dif­fer­ence: The store is ad­ja­cent to a num­ber of eater­ies in the Mac­far­lane fam­ily port­fo­lio, tak­ing the guess­work out of where to re­fuel.

For the arm­chair trav­eller: etvous.co.nz


Shop 4, Bank Lane, Nel­son Prove­nance: Craig Fox (from South Africa) and Lib­erty Greig (from Aus­tralia) met in the USA, moved to New Zealand (via Lon­don and Turkey), set­tled down in Nel­son and opened their bou­tique in 2010.

Stock­ists of: An ex­ten­sive range of mid to high-end brands, from Ladakh and Lonely to Rolla’s and Ruby. Point of dif­fer­ence: While the sole fo­cus of Trou­ble & Fox is wom­enswear, men are catered to right next door at sis­ter store (or more ac­cu­rately, brother store), Side­car.

For the arm­chair trav­eller: trou­ble­and­fox.co.nz NG BOU­TIQUE

212 Madras St, Christchurch Prove­nance: A com­mit­ment to show­cas­ing the best in con­tem­po­rary fash­ion cou­pled with a de­sire to sup­port emerg­ing tal­ent prompted Sharon Ng to open NG Bou­tique in 2004.

Stock­ists of: Cut­ting-edge lo­cal and in­ter­na­tional de­sign­ers, in­clud­ing Comme des Garçons, AF Van­de­vorst and Haider Ack­er­mann.

Point of dif­fer­ence: Sharon’s back­ground in fash­ion de­sign has given her an eye for dis­tinc­tive de­tail, and she at­tends Paris Fash­ion Week to source cloth­ing and accessories that she deems “not for safe dressers”.

For the arm­chair trav­eller: ngspace.co.nz


54 Mar­ket St, Blen­heim Prove­nance: One of New Zealand’s old­est depart­ment stores, Thomas’s was opened in 1912 by Welsh­man John Em­lyn Thomas and his wife Kath­leen and has been kept in the fam­ily ever since – it’s now op­er­ated by their great-grand­chil­dren.

Stock­ists of: Wom­enswear, menswear and home­ware by the likes of Kathryn Wil­son, Ted Baker, Huf­fer and Citta De­sign.

Point of dif­fer­ence: From the com­pre­hen­sive wed­ding registry to suit-hire ser­vice, it’s a must-visit if you’re plan­ning a wed­ding down south.

For the arm­chair trav­eller: thomass.co.nz


195 Pa­panui Rd,

Merivale, Christchurch Prove­nance: Patrick and Mar­garet Quinn opened

Quinns in 1973 and have ded­i­cated 40-plus years to “meet­ing the needs of an on-trend mar­ket”.

Stock­ists of: Cloth­ing, jew­ellery and accessories from lo­cally and glob­ally renowned de­sign­ers such as Work­shop, Dyr­berg/Kern, Sass & Bide and Robert Clerg­erie.

Point of dif­fer­ence: Since day one, Mar­garet Quinn has per­son­ally se­lected ev­ery piece of the store’s in­ven­tory. If she doesn’t know what her cus­tomers want, then no one does.

For the arm­chair trav­eller: quinns­merivale.co.nz 47FROCKS

Lo­ca­tion: 47 Hel­nick Street, Wanaka

Prove­nance: Since 2010, the peo­ple of Wanaka have had 47Frocks to thank for their stylish après ski wardrobes. Stock­ists of: Es­tab­lished New Zealand brands plus new-gen de­sign­ers in­clud­ing Ge­or­gia Alice, Ju­lian Dan­ger, Lela Ja­cobs, and Yu Mei.

Point of dif­fer­ence: Pre­vi­ously lo­cated across the road un­der the des­ig­na­tion ‘47Lounge’, a soon-to-be-opened ad­ja­cent store space will of­fer a more re­laxed edit of de­signer cloth­ing, per­fect for slip­ping into af­ter all that fon­due.

For the arm­chair trav­eller: 47frocks.co.nz


327 Ge­orge Street, Dunedin Prove­nance: Two univer­sity friends took over pre-ex­ist­ing bou­tique Atria in 2003. They im­me­di­ately re­named it and be­gan stock­ing a range of lo­cal la­bels as well as their own de­signs.

Stock­ists of: Cloth­ing, jew­ellery and beauty prod­ucts from such brands as An­drea Moore, Meadowlark, and Martina Or­gan­ics.

Point of dif­fer­ence: As an Otago fash­ion grad­u­ate and founder of the Dunedin Fash­ion In­cu­ba­tor pro­gramme, owner Shel­ley Ti­plady is an ab­so­lute fash­ion author­ity.

For the arm­chair trav­eller: bellebird.co.nz


3 Searle Lane, Queen­stown

Prove­nance: Oc­cu­py­ing an in­dus­trial space in the heart of Queen­stown, An­gel Di­vine is a lo­cal in­sti­tu­tion that has de­vel­oped an in­ter­na­tional cult fol­low­ing since it opened in 1997.

Stock­ists of: A who’s who of New Zealand fash­ion (Karen, Kate, Kathryn, Juli­ette, Lonely, NOM*d, Work­shop, Zambesi), plus plenty of op­tions from up-and-com­ing de­sign­ers.

Point of dif­fer­ence: Its in-house brand, New Lands, which was launched in 2011 by owner Natalie New­lands.

For the arm­chair trav­eller: an­gel­divine.co.nz

•To see a full direc­tory of bou­tiques, visit FQ.co.nz/re­tail­roadie

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