FOUNTAIN OF YOUTH

Such is our search for eternal youth we’re prepared to travel to the end of the earth for it. Chanel has done exactly that, going on a transcontinental hunt for the most potent anti-ageing ingredients in nature. Born from a 10 year study led by Chanel researchers that analysed hundreds of human genomes cross referenced with longevity data from 801 centenarians worldwide, the iconic house selected three raw materials that are endemic to areas where the general population lives longer. With green coffee from Costa Rica, olives from Sardinia and lentisk from Greece, Chanel’s Blue Serum is inspired by the lifestyles that the people of these places live: in diet, exercise and emotional wellbeing. Despite the holistic sentiment, the serum itself is packed with skin-essential fatty acids, vitamins and antioxidants, which when combined with the lifestyle aspects make for a fountain of youth indeed. Chanel Blue Serum, $186.