STYLING FOR THE UTIMATE SHINE

PRIME. When it comes to styling a high shine do, preparation is key and having a blow-dryer on hand is essential. “If you want shine, all products should really be blow-dried into the hair,” says Brad. “The process of heating them up seals them into the hair for better effect.” He recommends priming the hair before switching on the heat. “Just like a makeup primer, a hair primer ensures the hair remains a consistent texture from root to tip, without any oily or dry areas.” Primer also protects the hair so it’s perfect for use with hot tools. Apply your primer on damp hair, then apply a high-shine serum, or if you have very fine hair, a shine gel. “American-style gels are different from our classic hair gels as they’re made to be blow-dried into the hair,” says Brad. “They’re great for shine as they seal the hair cuticle up, coating and protecting the hair and allowing it to retain its moisture levels.” For short hair, a pomade is fantastic to give high shine. “Use it sparingly and blow-dry a small amount into already dry hair,” he says.

DRY. Using a brush, blow-dry the hair and sweep it from side to side as you go. “A natural bristle brush will help distribute your natural oils down the length of the hair,” says Brad. Once it’s dry, switch the dryer to cold and blast it for a couple of minutes to smooth down the hair cuticle and ensure the product is locked in. FINISH. Brush the hair into place and finish with a shine spray or light oil through the mid lengths and ends. “Most brands do two versions of oil,” says Brad. “Rich is good to blow-dry into the hair, and light is best for finishing.”