Where there’s smoke, there’s fire, and where cannabis is con­cerned, there re­ally are some beauty mer­its

Fashion Quarterly - - Beauty -

Dope, weed, grass… what­ever you call it, it’s at the fore­front of the beauty in­dus­try, with com­pa­nies world­wide scram­bling to in­fuse it into their prod­ucts. Mar­i­juana has its is­sues, but over the years it’s mor­phed from a recre­ational drug favoured by hip­pies and hip-hop stars into an in­gre­di­ent that’s in­creas­ingly seen as hav­ing po­ten­tial ben­e­fits for the body — and not just your in­sides, but your out­sides too. Yep, cannabis beauty is the next fron­tier for the world of weed.

Mar­i­juana is turn­ing up in lo­tions, balms, makeup and per­fume. But think again if you’re ex­pect­ing it to give you a buzz. Cannabis in beauty prod­ucts usu­ally comes in the form of hemp seed oil — an in­gre­di­ent full of an­tiox­i­dants that’s known to mois­turise and heal. It’s brim­ming with vi­ta­mins, min­er­als and fatty acids, mak­ing it a great anti-in­flam­ma­tory. It nour­ishes and pro­tects skin, and is eas­ily ab­sorbed, so it’s ef­fec­tive for top­i­cal prepa­ra­tions, plus it can also help de­liver other in­gre­di­ents to the skin. On top of that, cannabis-born fra­grance chem­i­cals have been shown to have mood-boost­ing ef­fects, which is why we’re see­ing mar­i­juana in can­dles and per­fume.

Re­cently, some prod­ucts have taken the cannabis con­nec­tion a step fur­ther, in­cor­po­rat­ing cannabi­noids or CBD, a non-psy­choac­tive com­po­nent of mar­i­juana. Medic­i­nal ap­pli­ca­tions high in CBD have been proven to re­duce pain, but it’s their an­tiox­i­dants that have seen them work their way into beauty prod­ucts, with brands such as Cannabis Ba­sics and CBD for Life crop­ping up in the US.

CBD are also known for their anti-fun­gal and an­tibac­te­rial prop­er­ties, which work to fight in­fec­tion and the pro­gres­sion of acne. They also have in­trigu­ing cell-re­gen­er­at­ing abil­i­ties, which means they’re not only good at re­pair­ing skin, heal­ing wounds and re­duc­ing scar tis­sue, but also for com­bat­ing the signs of age­ing.

So is it le­gal? It’s a grey area, but al­most all prod­ucts that use hemp oil are com­pletely fine to buy and sell. As for prod­ucts con­tain­ing CBD, the le­gal­ity is de­pen­dent on how the in­gre­di­ent is sourced and ex­tracted. Es­sen­tially, as long as the THC level (the psy­choac­tive el­e­ment of the plant) is un­der 0.3%, it’s okay to in­clude in beauty prod­ucts.

Hemp seed oil is full of an­tiox­i­dants, eas­ily ab­sorbed, brim­ming with vi­ta­mins, min­er­als and fatty acids, and can help de­liver other in­gre­di­ents

to the skin

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