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Fashion Quarterly - - Beauty -

An­other day,

an­other beauty in­no­va­tion from Ko­rea. While some K-Beauty prod­ucts are game-chang­ing (BB cream, cush­ion com­pacts, sleep­ing masks…), oth­ers are just plain gim­micky. One of the lat­est has some se­ri­ous sub­stance, though, and beauty ed­i­tors around the world are singing its praises. We’re talk­ing about Vitabrid C12 — a new form of skin-pen­e­trat­ing vi­ta­min C, devel­oped by chemist Dr Jinho Choy from Seoul’s Ewha Wo­mans Univer­sity.

“Vi­ta­min C is clin­i­cally proven to pre­vent the ex­cess

pro­duc­tion of melanin, re­sult­ing in a brighter com­plex­ion”

Most beauty brands have some sort of vi­ta­min C of­fer­ing, and this pow­er­house in­gre­di­ent has been en­joy­ing a bit of a resur­gence of late. But what’s spe­cial about Vitabrid C12 is its 12-hour time-re­lease, which means it con­tin­ues to in­fuse its po­tent blend into your skin for hours af­ter it’s ap­plied.

Al­though vi­ta­min C has been a pop­u­lar in­gre­di­ent for some time now, in liq­uid and pow­dered form, lately there’s been an in­flux of vi­ta­min C mois­turis­ers, serums and cleansers de­signed to give skin a ma­jor boost. “It’s a great way to im­prove the health and qual­ity of skin — es­pe­cially age­ing skin,” says Clin­ique’s na­tional train­ing and ed­u­ca­tion man­ager Tracey Ped­er­son.

The pow­er­ful an­tiox­i­dant works to pro­mote col­la­gen pro­duc­tion, help­ing you to look younger. It has an ex­fo­li­at­ing ac­tion, strength­ens cap­il­lary walls, and is anti-in­flam­ma­tory and an­tibac­te­rial. It also fights against en­vi­ron­men­tal ag­gres­sors, such as UV ex­po­sure and pol­lu­tion, that can cause ox­ida­tive stress in the skin. But its very best work might be in re­la­tion to hy­per­pig­men­ta­tion and skin bright­en­ing.

“Vi­ta­min C is clin­i­cally proven to pre­vent the ex­cess pro­duc­tion of melanin, re­sult­ing in a brighter com­plex­ion,” says Tracey.

Stud­ies have shown it to be use­ful in the treat­ment of all types of hy­per­pig­men­ta­tion, in­clud­ing melasma, age spots, sun spots and freck­les.

Clin­i­cal ed­u­ca­tor for ad­vanced skin tech­nol­ogy Ta­nia McKen­zie says ev­ery­one should be us­ing vi­ta­min C. “With great sci­en­tific ad­vances, there have been amaz­ing new types and very sta­ble forms of vi­ta­min C mol­e­cules devel­oped to suit all skin con­di­tions and con­cerns. Twenty years ago, we didn’t have the choices that we have to­day. Now with im­prove­ments in for­mu­lat­ing, we have amaz­ing vi­ta­min Cs that strengthen and sup­port del­i­cate skin and suit even ex­tremely sen­si­tive, re­ac­tive, flush­ing skin types.”

Vi­ta­min C re­ally is a beauty all-rounder, but find­ing the best con­cen­tra­tion for you is key. A con­cen­tra­tion of 3-10% will be ef­fec­tive, though for best re­sults you might like to try a po­tency of 10-20%. Whether you’re a vi­ta­min C new­bie or a dab hand, we’ve bro­ken down some of our favourite prod­ucts, so you can find one to suit your skin…

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