IT’S A DATE

Fashion Quarterly - - Beauty -

Makeup use-by dates aren’t a con­spir­acy cooked up by cos­met­ics com­pa­nies to sell more stuff — bac­te­rial in­fec­tions are real. Thank­fully, the de­te­ri­o­ra­tion of makeup usu­ally tells you it’s time to move on (hello or­ange foun­da­tion, dry eye­liner and gloopy nail pol­ish). With skin­care, it’s harder to tell, but don’t be fooled — its ef­fi­cacy is de­creas­ing with each pass­ing day. Best-case sce­nario, this means you’re wast­ing your money. Worst-case sce­nario? Your skin isn’t re­ceiv­ing the ben­e­fits you think it is. Stephanie Grey from Auck­land’s About Face says spring is a crucial time to up­grade your SPF. “If you’re still us­ing a prod­uct from last sum­mer, treat your­self to some­thing new you’ll ac­tu­ally use. If you haven’t yet found one you love wear­ing ev­ery day, make it a pri­or­ity.”

Try: Coola Eco-Lux SPF 30 Pina Co­lada Sun­screen Spray, $62.

As for the rest of your skin­care regime, World Beauty di­rec­tor Benny Cas­tles rec­om­mends Nordic brand Nuori, whose phi­los­o­phy is based around a short shelf life for max­i­mum im­pact. “The break­down of in­gre­di­ents isn’t a widely dis­cussed part of skin­care, but Nuori tackles it by be­ing in­cred­i­bly trans­par­ent about when a prod­uct is made and when it should be used by,” he says. Nuori’s 100% nat­u­ral blends are pre­pared in small batches ev­ery 12 weeks and stamped with a start-us­ing-by date and an ex­piry date. Nuori Vi­tal Foam­ing Cleanser, $48, from World Beauty.

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