As­sert­ing your in­di­vid­u­al­ity is easy with the new gen­er­a­tion of be­spoke beau­tifers, says Phoebe Watt

Fashion Quarterly - - Beauty -

Once the calling card of self-im­por­tant city dwellers, cus­tomi­sa­tion is now a cus­tom­ary part of the cus­tomer ex­pe­ri­ence. Whether it’s a com­pli­cated cof­fee or­der (ex­tra hot, triple-shot al­mond latte in two pa­per cups), a mono­grammed hand­bag (to match your mono­grammed phone case, of course), or the at­mos­phere in your car (pre-pro­grammed to your spe­cific re­quire­ments), the per­sonal touch is some­thing that we’ve come to ex­pect from our con­sum­ables. So why, in this era of be­spoke ev­ery­thing, are we still wear­ing off-the-rack cos­met­ics?

Per­son­alised beauty buys are pop­ping up across ev­ery prod­uct cat­e­gory — from blend-it-your­self foun­da­tion for­mu­las, to hair and skin­care tai­lor­made for you by the ex­perts. Here are the ones we highly rec­om­mend.


• Make a mul­ti­tasker out of your go-to mois­turiser by dis­pens­ing a pearl-sized amount into your palm and adding one, two, or three drops of Clin­ique BIY Blend It Your­self Pig­ment Drops, $85, to cre­ate the BB cream, CC cream or full-cov­er­age foun­da­tion of your dreams. • Say good­bye to foun­da­tion tide lines with the Napoleon Perdis Be­spoke

Colour Blend Foun­da­tion Cus­tomiser Col­lec­tion, $69, from David Jones. Per­fect for those times of year when your makeup is sud­denly com­pletely the wrong tone for your skin, the kit in­cludes three shades to help you lighten or darken your favourite foun­da­tion with ease. • Launched last year and ex­clu­sive to El­iz­a­beth Ar­den’s Queen Street, Auck­land bou­tique, El­iz­a­beth Ar­den Custom Color Foun­da­tion, $88, uses an op­ti­cal skin­di­ag­nos­tic tool and patented blend­ing tech­nol­ogy to cre­ate your per­fect-match foun­da­tion on the spot.

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