2 ICY HOT

Think you knew bleachblonde? Think again. Translucent, shimmering , icy platinum has suddenly skyrocketed in popularity. The development of protective treatments applied during the lightening process makes the change more achievable than ever before, although the age-old issue of regrowth remains.

If a major blonde moment is on your horizon, commit wholeheartedly says Beel. “It isn’t for the lowmaintenance type of girl — think regrowth touch-ups every four weeks and deep conditioning treatments and purple toning shampoos becoming your best friend. I personally prefer it on mid-length to shorter based haircuts and on medium to fine hair it helps give the hair a little more body and texture.”