2 ICY HOT

Fashion Quarterly - - Beauty -

Think you knew bleach­blonde? Think again. Translu­cent, shim­mer­ing , icy plat­inum has sud­denly sky­rock­eted in pop­u­lar­ity. The devel­op­ment of pro­tec­tive treat­ments ap­plied dur­ing the light­en­ing process makes the change more achiev­able than ever be­fore, although the age-old is­sue of re­growth re­mains.

If a ma­jor blonde mo­ment is on your horizon, com­mit whole­heart­edly says Beel. “It isn’t for the low­main­te­nance type of girl — think re­growth touch-ups ev­ery four weeks and deep con­di­tion­ing treat­ments and pur­ple ton­ing sham­poos be­com­ing your best friend. I per­son­ally pre­fer it on mid-length to shorter based hair­cuts and on medium to fine hair it helps give the hair a lit­tle more body and tex­ture.”

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