HUE GOES THERE

Lancôme x Proenza Schouler

Fashion Quarterly - - Contents -

From niche NYC up-and-comers to the US’s hippest la­bel to love, Proenza Schouler has won world­wide fash­ion ac­claim since its launch in 2002. This sea­son, the la­bel led by de­sign­ers/ founders Lazaro Her­nan­dez and Jack McCollough is ex­tend­ing its reach via a lim­ited-edi­tion cos­met­ics col­lab with Lancôme. As ex­pected, the pack­ag­ing is part of the draw, with graphic cas­ing hold­ing highly pig­mented eye pal­ettes, lip prod­ucts and a cush­ion com­pact. We got the lowdown from Lazaro and Jack.

What was the col­lec­tion’s start­ing point?

LH: Usu­ally when we’re think­ing about makeup, it’s for shows and has to go with the spe­cific look of the col­lec­tion. This time, since it was in­de­pen­dent from the clothes, we de­cided to go all out on colour. Our con­ver­sa­tions with Lancôme were all about strong shades, as­sertive strokes, graphic shapes and bright colour blocks — al­most go­ing back to pri­mary [school] art, in a way.

JM: We drew a lot of in­spi­ra­tion from painters we love, like Ellsworth Kelly and Car­men Her­rera. The col­lec­tion was built around a min­i­mal­ist, ab­stract vi­sion. Blocks — in­stead of fades — of strong, clean colour.

How do you pic­ture the women who’ll wear it?

JM: We imag­ine they’ll be look­ing to have fun with it. We don’t see makeup as some­thing that has to be com­pletely se­ri­ous and over­wrought. We like the idea of women be­ing able to play with this col­lec­tion. Bold colour on the eye­lids, bright or­ange lips, ex­ag­ger­ated lashes. There’s some­thing re­ally play­ful and joy­ful about it.

What are your favourite prod­ucts?

LH: We love the pal­ette. Firstly, be­cause it makes a great fash­ion ac­ces­sory in it­self, with a richly coloured graphic case that’s al­most like a paint­ing, but also be­cause you can do ab­so­lutely any­thing you like with the se­lec­tion of shades it con­tains. You can com­bine and blend them any which way — they’re re­ally ver­sa­tile. We also love the Chroma Lip Ka­jal Duo. The colours are beau­ti­ful — rich and matte — and the tex­ture is amaz­ing.

Lancôme’s mes­sage is summed up with the words ‘declar­ing hap­pi­ness’. What’s your def­i­ni­tion of hap­pi­ness?

JM: I’d say it’s free­dom. To be free to make your own de­ci­sions — that’s the ul­ti­mate hap­pi­ness for me.

LH: Hav­ing con­trol over your own life — not hav­ing to bow down to any­one else’s will. To be happy, you first have to be able to do what you want to do and be the per­son you want to be. And in fact, that’s ex­actly the mes­sage be­hind Proenza Schouler clothes and this makeup col­lec­tion.

When have you felt to­tal hap­pi­ness?

LH: At our first show, when we launched the brand. At the open­ing of our first shop in New York. At our first Paris show in July 2017. The first time we won the CFDA De­signer of the Year Award, which was a tremen­dous honour. Nat­u­rally, lots of our most joy­ful times are tied to our work, since it makes up such a huge part of who we are as in­di­vid­u­als. It’s our voice in this world — and we wouldn’t have it any other way. Proenza Schouler for Lancôme is avail­able from Oc­to­ber 1.

ler fore, $120 Be­low: Proenza Schouler’s Lazaro Her­nan­dez(left) and Jack McCollough.

Proenza Schouler forLancômeCush­ion High­lighter,$78

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