Busi­ness finds its niche on re­quest

A busi­ness is mak­ing a name for it­self in en­ter­tain­ment as dis­cov­ers in our

Hamilton Press - - OUT & ABOUT -

Over­look­ing Hamil­ton Gar­dens is a com­pany which is pro­vid­ing an on­line plat­form for in­ter­na­tional busi­nesses.

Shift 72 is largely un­known but it’s now op­er­at­ing as a world­wide leader in video, on de­mand tech­nol­ogy.

Chief ex­ec­u­tive David White is not sur­prised the busi­ness has flown un­der the radar in New Zealand.

Its cus­tomers are based in the United States and Euro­pean mar­kets but New Zealan­ders ben­e­fit from the on­line en­ter­tain­ment plat­forms the com­pany pro­duce.

‘‘Our prod­uct is a soft­ware plat­form which al­lows cus­tomers to use in or­der to mon­e­tise what they are sell­ing,’’ White said.

‘‘Sim­ply put if you are watch­ing a movie or tele­vi­sion pro­gramme via your com­puter, we are pro­vid­ing the plat­form for it.’’

Cus­tomer suc­cess man­ager Ta­nia Jones is ex­cited about the com­pany’s fu­ture.

Shift 72 is look­ing to han­dle all forms of en­ter­tain­ment in­clud­ing movies from stu­dio re­lease.

‘‘Our chal­lenge is to stay ahead of de­vice man­u­fac­tur­ers as ev­ery model of play­back tech­nol­ogy is re­con­fig­ured to be dif­fer­ent from the last,’’ Jones said.

In­side the com­pany’s of­fice are its ‘‘com­puter geeks’’.

‘‘These guys are the brains of our op­er­a­tion,’’ said White. ‘‘This team con­stantly works on re­search and de­vel­op­ment for us to re­main com­pet­i­tive.

‘‘We work hard en­sur­ing copy­right is pro­tected which is im­por­tant to our clients as they want to have se­cure screen­ing rooms for their prod­uct.’’

The com­pany’s tech­nol­ogy is to be used by The Amer­i­can Film Mar­ket, a film in­dus­try event held each year in Santa Mon­ica. The event planned to in­tro­duce an on­line screen­ings plat­form in ad­vance of this year’s mar­ket.

The new plat­form will al­low sales com­pa­nies to screen their films pri­vately for buy­ers be­fore, dur­ing and after the event.

The Amer­i­can Fim Mar­kets will use Shift 72’s tech­nol­ogy to pro­vide stu­dio ap­proved dig­i­tal rights man­age­ment and an­tipiracy tools to se­curely stream pre­mium con­tent in HD qual­ity. Child­care to sports sup­ple­ments busi­nesses have been ac­knowl­edged in an­nual Deloitte Fast 50 awards.

The Deloitte Fast 50 in­dex ranks the top 50 busi­nesses in New Zealand ac­cord­ing to their rev­enue growth over the past three years.

The cen­tral re­gion has seen Nur­tured at Home, a child­care busi­ness take top hon­ours in the Fastest Grow­ing ser­vices cat­e­gory.

Ul­trafast Fi­bre chief ex­ec­u­tive Wil­liam Hamil­ton and chief mar­ket­ing of­fi­cer Richard Ri­ley.

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