ARDIE SAVEA CRE­ATES NZ’S NEXT TOP FASH­ION LA­BEL

Herald on Sunday - - SPY NEWS -

All Black Ardie Savea will launch his own cloth­ing range this week.

To­gether with long-time Saskia Hart­mann Hechen­berger, the best dressed AB has chan­nelled his cre­ative juices into streetwear brand, Ardie Savea Cloth­ing. The cou­ple are ex­pect­ing their first child, but that hasn’t pre­vented them launch­ing a fash­ion la­bel a few months be­fore the due date. Hart­mann-Hechen­berger,

23, has a busi­ness back­ground and will man­age the brand, while Savea jug­gles the role with his chocka rugby sched­ule.

Savea has been in­ter­ested in fash­ion since he was a child. At Ron­go­tai Col­lege he would even al­ter his school uni­form to a style he liked. The tal­ented flanker says he al­ways won­dered “What if ...?” Hart­man­nHechen­berger told Spy Savea did not start to re­alise his dream un­til she said: “Let’s do this to­gether, and see what hap­pens.

“We started at the be­gin­ning of the year with the mantra: ‘If you don’t try some­thing you’ll re­gret it’.” De­signer Tuakana Me­t­u­a­rau ,a school­friend of Savea, cre­ated the logo and brand­ing, which fea­tures Savea’s face as stylised emoji. See­ing his logo on the cloth­ing has left the 1.88m 23-year-old feel­ing “pretty chuffed and proud”.

Savea’s style has put him on Spy’s best-dressed lists. He favours ca­sual chic and cites Amer­i­can bas­ket­ball player Rus­sell West­brook as an in­spi­ra­tion.

The first Ardie Savea Cloth­ing range is a hip cot­ton streetwear col­lec­tion. Pho­tog­ra­pher Louise Hat­ton, part­ner of Savea’s Hur­ri­canes team­mate Brad Shields, did the photo shoot and next week­end fans can view and pur­chase the en­tire Ardie Savea Cloth­ing col­lec­tion on­line.

For a sneak peek and the web­site ad­dress an­nounce­ment, check out @ardiesavea­cloth­ing on In­sta­gram.

Ardie Savea, Saskia Hart­mann, baby bump, Kylo and Kota.

Rus­sell West­brook

Savea’s face as stylised emoji.

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