Duke and Duchess drop ‘Sussex Royal’
Palace confirms Prince Harry and Meghan will not use the name, writes
The Duke and Duchess of Sussex have withdrawn their application to trademark “Sussex Royal”, it emerged last night, as Buckingham Palace said the couple would no longer use the name once they had stepped down as working members of the Royal family.
The couple, who communicate with the public using sussexroyal. com and the Instagram account @sussexroyal, have dropped their bid to trademark the name after negotiations with the Palace over their future efforts to pursue “financial independence”.
A spokesman confirmed they had reached a final decision, after a US tabloid website reported there had been frustrations on the part of the Duke and Duchess that it had become “an issue”.
“While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word ‘Royal’, it has been . . . agreed that [it], when it is announced this Spring, will not be named Sussex Royal Foundation,” the Palace said.
“The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ in any territory post spring 2020. Trademark applications that were filed as protective measures . . . have been removed.”
Sources quoted on MailOnline. com said that “the name of their brand pales in comparison to the foundation they are building and the enormously positive impact it will have on
The Duchess, it is claimed, “has told her inner circle that their success is inevitable with or without their current brand name”, believing that “they will always be considered royalty”.
“They are creating a better world for Archie,” a source was reported as saying. “And it’s Archie who keeps them focused on the big picture.” people and the environment”.
The Sussexes’ foundation has already suffered significant delays due to their decision to leave the Royal family to seek “financial independence”.
Despite the Palace announcing, earlier this week, details of how the couple’s departure would work, the Sussexes’ website has not yet been updated to reflect the changes.
Legal experts said it would have been “arguably highly deceptive” to have a trademarked name that suggested royal endorsement.
Christina Michalos QC said: “The UK Trade Marks Act prevents registration of royal emblems and words that wrongly give the impression of Royal patronage or authorisation.
“The palace could certainly stop a registration of Sussex Royal in the UK.”