The judge:

Q&A with Mark El­more, gen­eral man­ager of de­sign at Fisher & Paykel

HOME Magazine NZ - - Design Awards 2017 -

What do you look for in a de­sign?

MARK EL­MORE Simplicity, beauty, en­dur­ing qual­ity and an el­e­ment of de­light in use.

Look­ing over the fi­nal­ists in this year’s awards, what ties them to­gether?

There’s an el­e­ment of de­sign that’s fit for pur­pose, but also en­gag­ing and in­ter­est­ing to live with. They are all re­ally suited to the type of man­u­fac­tur­ing we can suc­cess­fully achieve in New Zealand.

Why did the ‘New­ton’ win?

In a world full of tech­nol­ogy and com­plex­ity with cof­fee mak­ers, this is a purist de­sign that’s stripped back to its func­tional el­e­ments. Ev­ery­thing that’s there is of a high qual­ity and with beau­ti­ful de­tails. It’s fun to look at and in­ter­act with.

What were your other favourites?

I like the ‘Cir­cus’ light by Res­i­dent – it’s a great com­bi­na­tion of clever tech­nol­ogy and beau­ti­ful material. I also like the ‘Bloom’ pen­dant by Tim Run­dle; a won­der­ful light ef­fect with a very sim­ple idea.

Why is it important to cel­e­brate New Zealand de­sign like this?

There’s a grow­ing con­fi­dence in New Zealand de­sign on the global stage – our de­sign is highly awarded in other coun­tries. It’s important to share and cel­e­brate the great work that’s done all around us.

Above Fisher & Paykel’s new high-end free-stand­ing ranges will be avail­able in a va­ri­ety of colours in­clud­ing white, black, stain­less steel and red – launch­ing au­tumn 2018.

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