El­e­va­tor Pitch

We gave Cloud M founder Richard Gill 60 sec­onds to pitch his soft­ware ser­vice Blerter. He went longer, but it was worth it.

Idealog - - FORWARD -

What is Blerter? Blerter is a work­site safety net­work plat­form, built to keep track of ev­ery­one com­ing and go­ing on a work­site and make sure they are qual­i­fied to do the job they are do­ing, from a safety per­spec­tive. With Blerter, ev­ery­body on a site has their own pro­file with all their qual­i­fi­ca­tions and cer­ti­fi­ca­tions and train­ing on it.

So let’s say some­one is work­ing at height or with a har­ness, you can look them up and check: Are they qual­i­fied to do that? Do they have rel­e­vant train­ing? If they don’t, you get them down. Or, hit a but­ton, see who they work for, and call their boss.

Blerter also acts as a plat­form for com­pa­nies which run sites to in­te­grate all the health and safety pro­cesses: hazard iden­ti­fi­ca­tion, in­ci­dent re­port­ing, safety ob­ser­va­tions, meet­ings and doc­u­ments. All that stuff they do on pa­per to­day, they can now do in-app in real time. Ev­ery­one checks into a site; any­one can re­port stuff that goes wrong di­rectly to the health and safety guys, and they can act on it in­stantly and share that around the net­work. Is the New Zealand mar­ket big enough for Blerter? We’re pas­sion­ate about keep­ing Ki­wis safe, but as a com­pany we’re very fo­cused on tak­ing our prod­uct global. You don’t in­vest this kind of time, money and en­ergy build­ing high qual­ity soft­ware just for the New Zealand mar­ket. World­wide, 2.3 mil­lion peo­ple die each year from jo­bre­lated in­juries or ill­ness. The US alone kills 4,500 peo­ple a year in work­place ac­ci­dents, and the to­tal cost of deaths, in­juries and ill­ness is $US250 bil­lion a year to the Amer­i­can econ­omy. How much money do you need? We’re in-mar­ket rais­ing $5 mil­lion for our first large round to fund our US en­try. What are your im­ped­i­ments? There are two chal­lenges. One is en­sur­ing best mar­ket fit. The prob­lem we’re solv­ing is com­plex. It’s about hu­mans; it’s about ex­ist­ing pat­terns of cul­ture. We need to find vi­sion­ary cus­tomers, early-adopter cus­tomers.

The sec­ond thing is ex­e­cut­ing a global ex­pan­sion. Get­ting the strat­egy right and not bit­ing off more than we can chew.

But th­ese are ex­cit­ing times. Blerter is a highly dis­rup­tive prod­uct be­cause it changes the whole un­der­ly­ing par­a­digm around safety. We’re dis­rupt­ing a pa­perand forms-based sys­tem with a peo­ple­based sys­tem.

More im­por­tantly, we’re try­ing to dis­rupt the in­jury rate, as op­posed to just dis­rupt­ing an­other busi­ness. We want to save ev­ery life we can. And we’ll build a gi­ant busi­ness do­ing that.

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