Ones to watch:

Idealog - - FOOD FIGHT -

Tau­ranga has many un­sung in­no­va­tion he­roes, such as world lead­ing urol­o­gist and Head of the Bay of Plenty District Health Board Clin­i­cal School, Peter Gilling. He co-de­vel­oped a world-f irst technique to treat prostate can­cer in the 1990s, which is now used across the world. This year, he was made Com­pan­ion of the New Zealand Or­der of Merit based on his pi­o­neer­ing re­search and surg­eries us­ing robotics. Here’s some other clever in­di­vid­u­als to keep an eye on.

Ge­orge& Willy

Ge­orge Wilkins and Wil­liam McCal­lum are the brains be­hind Ge­orge & Willy – a fur­ni­ture de­sign com­pany that was born out of the pair want­ing to make stuff. Wilkins and McCal­lum have since built a na­tion­wide fol­low­ing for their sim­ple de­sign ethos and range of prod­ucts, from brown pa­per rollers to desks. McCal­lum says he and Wilkins sim­ply made items they felt were nec­es­sary, based off their own needs and ex­pe­ri­ences. The pair re­cently nabbed the Emerg­ing Ex­porter of the Year award at the Bay of Plenty Ex­portNZ Awards.

GoodBuzz Bev­er­age Co

GoodBuzz Bev­er­age Co makes Booch – a non-al­co­holic pro­bi­otic soft drink com­monly known as kom­bucha. Founders Am­ber and Alex Camp­bell have mas­tered a mag­i­cal brew that tastes just like a smooth cider with­out any of the down­sides of drink­ing the real thing. Po­si­tion­ing the prod­uct as a ‘real brew’ al­ter­na­tive for those opt­ing out, in­stead of at­tempt­ing to join the al­ready clut­tered health shelf, the prod­uct is fly­ing off the bar, lead­ing to new prod­uct lines and plans to ex­pand in­ter­na­tion­ally.

Hall­ma­rine De­sign

Purekraft boats are pro­duced by Mount Maun­ganui boat de­sign com­pany, Hall­ma­rine De­sign. CEO Jar­rod Hall cre­ated a type of boat that is shipped in a box and as­sem­bled by the cus­tomer, a bit like IKEA fur­ni­ture. Kits are sent as a flat pack for cheaper ship­ping costs, with the op­tion for re­cip­i­ents to tin­ker around, fol­low the in­struc­tions and build the boat them­selves, or hire a qual­i­fied boat builder to do it. The con­cept has been a hit at boat shows around the coun­try.


Tau­ranga den­tal tech­nol­ogy com­pany Rhondium has been mak­ing waves for its cut­ting-edge tech­nol­ogy in den­tal crowns. It was founded by self-con­fessed ‘se­rial in­ven­tor’ and den­tal guru Si­mon McDon­ald. In­stead of pa­tients need­ing to visit the den­tist ini­tially to get a tooth im­pres­sion taken, its tech al­lows a den­tist to cus­tomise pre-made crowns then and there, avoid­ing the costs and work usu­ally needed by a den­tal tech­ni­cian. It has since been adopted by more than 20 per­cent of den­tal prac­tices in New Zealand and is sold in the US, Aus­tralia, Canada, Eu­rope and a num­ber of other coun­tries.

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