LESS TALK, MORE ACTION

DOT LOVES DATA HELPS BUSINESSES BRING THEIR DATA- LED I NITIATIVES TO LIFE. HERE’S DR PAUL BRACEWELL’S TOP TIPS.

Widen your horizon sand don’t be afraid to bring in third party data. This can give a deeper perspective into customer behaviour, which can add more richness to customer profiles, especially as customers’ circumstances evolve.

Ensure alignment with t he wider business. Coach analysts on corporate culture and how success is measured within your organisation. If you are using a balanced scorecard, analysts should be able to map their work to that framework. That will also highlight the need to do something with t he data.

Be bold. Act. Obviously t his comes with a number of caveats. However, one of t he rumblings in the market about data-led initiatives is the lack of action. Well-structured models with appropriate data create a framework for action. The art is for a decision maker to link the model drivers with context to shape an initiative.

Celebrate success borne from analytical action and create pride of workmanship in the delivery of actionable insights. That can transform an organisation in a cost-effective manner.