ICG

Idealog - - WOOD WORKS - icg.co.nz

Not only does Idea­log’s par­ent com­pany ICG own a whole heap of me­dia brands like Dish, Good and StopPress and cre­ate me­dia for brands like Re­sene, Liquor­land, Cho­rus and Green Cross Health, it also has a very tal­ented cre­ative ser­vices divi­sion and a mas­sive fac­tory filled with big, ex­pen­sive ma­chines. When com­bined, they can cre­ate ve­hi­cle wraps, bill­boards, in-store (or in- of­fice) sig­nage, events and pretty much any­thing else you can imag­ine that in­volves print­ing. Here’s what hap­pened when their minds merged with their ma­chines.

“When Idea­log came to us with a log and asked us to do some­thing cool with it, we thought we would print some­thing on it, or per­haps set it on fire and roast a marsh­mal­low as a com­ment on the Trump ad­min­is­tra­tion. But then we saw The Idea Log char­ac­ter and found a loop­hole: we wouldn’t use the log, we would use a dif­fer­ent kind of wood to cre­ate him in phys­i­cal form. We con­structed The Idea Log in in­di­vid­ual slices us­ing us­ing 25mm multi­board lay­ered 24 times to stack 600mm high. We printed it on the flatbed, dig­i­tally cut him to shape, hand-painted his dis­tinc­tive fea­tures and then pieced him to­gether. Damien Hirst would un­doubt­edly be im­pressed.”

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