THE RACE FOR SPACE

Idealog - - IDEALOGY / B:HIVE -

Think your startup has what it takes to im­press a panel of judges to win a year’s free of­fice space in The B:HIVE co-work­ing build­ing? Then check out the Idea­log + B:HIVE’s Race for Space com­pe­ti­tion, sub­mit your en­try and give your busi­ness a boost.

Space. The fi­nal fron­tier. No, not kind of space. We’re talk­ing about space on our good old, lit­tle pale blue dot. Namely, space in the B:HIVE, the new co-work­ing space at Smales Farm just north of Auck­land’s city cen­tre that is the big­gest of its kind in the coun­try.

But space is ex­pen­sive. That’s why we’re of­fer­ing up a so­lu­tion for one lucky startup as part of the Race for Space com­pe­ti­tion.

Here’s what’s up for grabs: 12 months rent-free in the flex­i­ble, high-tech, in­dus­try-con­nected and beau­ti­fully-de­signed The B:HIVE, fur­ni­ture for all em­ploy­ees, in­ter­net con­nec­tion and us­age, man­age­ment by the B:HIVE concierge team of all the day-to-day of­fice man­age­ment busi­ness own­ers have to deal with (al­low­ing the win­ner to re­ally fo­cus on their busi­ness and not have to worry about their of­fice over­heads and op­er­a­tion), and the chance to make im­por­tant busi­ness con­nec­tions with other clever com­pa­nies that you can’t re­ally put a price on. Oh, and brag­ging rights are kind of a given.

You’ll also get PR sup­port from the pros at Lily & Louis. At­ten­tion is oxy­gen for star­tups and these folks will make sure you get it.

You’ll also re­ceive ed­i­to­rial cov­er­age in Idea­log. You’re read­ing this, so you al­ready know our au­di­ence con­sists of some very well-con­nected Kiwi en­trepreneurs and busi­ness own­ers who are al­ways look­ing out for the next big thing and know a good in­vest­ment when they see one.

So, how do you go about en­ter­ing the com­pe­ti­tion? Thank­fully, it’s pretty sim­ple.

If you’re a busi­ness between six and 24 months old with ideally fewer than six em­ploy­ees, an es­tab­lished busi­ness plan and you are ready to ac­cel­er­ate na­tion­wide (not just in Auck­land, Welling­ton, Christchurch, Oa­maru, or wher­ever you may be based), all you need to do is up­load a video between 30 and 60 sec­onds long to the cam­paign web­site, race­forspace.idea­log.co.nz.

We want you to show­case your­self, your ser­vice or your prod­uct in ac­tion. Tell us who you are, why you want to be based in B:HIVE and what your pur­pose is as a busi­ness.

There’s also an on­line reg­is­tra­tion form to fill out. In it, you’ll be asked to pro­vide your dream for your busi­ness, what steps have you taken so far, what makes you dif­fer­ent, how be­ing in the B:HIVE would help your busi­ness and what suc­cess will look like 12 and 24 months from now. These an­swers will be pub­lic (we also need a small amount of con­fi­den­tial in­for­ma­tion) and the six top en­tries will go through to the next round, where they will pitch their busi­ness idea in front of a panel of judges in­clud­ing Smales Farm’s Greg Smale, Zuru’s Anna Mow­bray, Un­fil­tered’s Jake Mil­lar, Un­touched World’s Peri Drys­dale, Vend’s Vaughan Rowsell, Idea­log’s Elly Strang and My Food Bag’s Ce­celia Robin­son. Bonus points, nat­u­rally, for cre­ativ­ity.

So how can you stand out from the crowd? Smale has some tips.

“It would be great if they could show us what their as­pi­ra­tion for their busi­ness is and what steps they have taken to achiev­ing this. We’re par­tic­u­larly in­ter­ested in people who are dis­rupt­ing a cat­e­gory or tak­ing a new ap­proach to solv­ing chal­lenges or im­prov­ing how things are done. The trick will be to ex­press things sim­ply and clearly in a mem­o­rable and com­pelling way. It would be great to see how their idea pro­vides real ben­e­fits to con­sumers or busi­nesses.”

The win­ner will join an ever-grow­ing list of in­no­va­tive com­pa­nies that are al­ready call­ing The B:HIVE home.

“The B:HIVE’s cur­rent 60-plus ten­ants are a com­bi­na­tion of com­pa­nies with between one and 150 staff, shar­ing break­out and meet­ing rooms and fa­cil­i­ties across each of the four busi­ness floors while en­joy­ing their own ded­i­cated ar­eas,” he says. “The types of ten­ants that find the B:HIVE ap­peal­ing are those that want a pro­duc­tive and vi­brant en­vi­ron­ment for their em­ploy­ees. Staff attraction and re­ten­tion is an im­por­tant is­sue for busi­ness own­ers so if we can as­sist with deal­ing with this chal­lenge then that’s fan­tas­tic.”

The build­ing was de­signed by BVN and Jas­max and the brand-new hos­pi­tal­ity precinct was de­signed by Paul Iz­zard De­sign and Smale says busi­nesses that are grow­ing rapidly find the B:HIVE hugely ben­e­fi­cial as they are able to ‘ad­just’ the of­fice space re­quire­ments up or down as their busi­ness evolves. Added to that flex­i­bil­ity, fur­ni­ture, fitout, util­i­ties, concierge and se­cu­rity ser­vices and clean­ing are all in­cluded in the rental, as well as ac­cess to all the shared ameni­ties and fa­cil­i­ties through­out the build­ing.

“Com­pa­nies aren’t locked in to tra­di­tional leas­ing ar­range­ments, so they avoid the sub­stan­tial busi­ness in­ter­rup­tion and cap­i­tal ex­pen­di­ture usu­ally as­so­ci­ated with hav­ing to change premises. It de­risks busi­ness growth – some­thing that any busi­ness would find ap­peal­ing, es­pe­cially star­tups.”

Not only that, there are also reg­u­lar events and ac­ti­va­tions in the vicin­ity, in­clud­ing food trucks, BBQ kits and out­door movies.

The en­tire Smales Farm de­vel­op­ment is chang­ing rapidly and Smale says the aim is to in­crease the di­ver­sity of the busi­nesses there un­til it be­comes a full, mixed-use des­ti­na­tion. A num­ber of big cor­po­rates have al­ready moved their of­fices to the North Shore lo­ca­tion and up-and-com­ing star­tups are see­ing the ben­e­fits too.

“These days tech­nol­ogy is en­abling people to work from wher­ever they want, some­thing that’s rev­o­lu­tion­is­ing how we work, es­pe­cially amongst mil­len­ni­als. Spend­ing 80 hours a year stuck in traf­fic is not high on their pri­or­ity list. They’re seek­ing work­places that en­tail easy ac­cess, a range of trans­port so­lu­tions, open green spa­ces, events, ac­ti­va­tions, good amenity and hos­pi­tal­ity that’s vi­brant and com­mu­nity fo­cused.”

So, as you can see, The B:HIVE has all the things a hun­gry startup needs to scaleup – and wind-down. And if you en­ter your busi­ness, you could be part of it.

En­tries close on May 18. Head to race­forspace. idea­log.co.nz for more in­for­ma­tion and to en­ter your busi­ness.

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