A new type of ‘wear­able’: Gi­apo’s wear­able ice cream

Idealog - - THE IDEA LOG -

Ask­ing Gi­apo chef and owner Gian­paolo Grazi­oli to take his ice cream to new heights isn’t a hard task – there is a con­stant stream of in­no­va­tive cre­ations com­ing out of the store’s R&D depart­ment. For its tech­nol­ogy ex­per­i­ment, the ice cream maker has taken a step in this di­rec­tion with the cre­ation of wear­able ice cream cones. Grazi­oli says the col­lec­tion of ice creams is de­signed to fit on a fin­ger­tip rather than be held in the hand, but the de­sign of the cone en­sures there’s no ice cream leak­age. In­stead, the waf­fle cone is cut across the mid­dle, while the bot­tom part of the cone points up in­side the wider top part, cre­at­ing a dou­ble layer that’s sealed to­gether by choco­late. Think a fin­ger pup­pet, made ed­i­ble. The rings are also crafted in choco­late and fit on the fin­ger­tips, just like the child­hood Burger Rings and Cheezels that kids tended to place on their fin­gers.

Grazi­oli says the wear­able ice cream was a con­cept the team had thought about for a while, and de­cided to bring to life when Idea­log asked them to take part in this ex­per­i­ment. He says the in­ven­tion is an­other step in chang­ing peo­ple’s per­cep­tions of ice cream and what it is ca­pa­ble of. “We look at what ice cream cur­rently is, but more im­por­tantly, what it can po­ten­tially be. We see a world where foods can tran­scend tra­di­tional func­tions,” Grazi­oli says. “We’re not bound by dogma: we un­der­stand the im­por­tance of hav­ing mo­ments of pure glee: there’s some­thing in­her­ently fun about wear­ing food rather than merely hold­ing it.”

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