BOT­TLE BREAK­THROUGH

In its quest for ex­cel­lence and pas­sion for in­no­va­tion, Cham­pagne Mumm is break­ing con­ven­tion with the ground­break­ing Mumm Grand Cor­don bot­tle de­sign.

Idealog - - IDEALOG / MUMM -

Cap­tur­ing the avant-garde spirit of Mumm, the unique Cham­pagne bot­tle is the first in the world with no front la­bel, its iconic red sash is in­stead in­dented into the glass it­self. Cre­ated by internationally renowned de­signer Ross Love­grove, with whom Mai­son Mumm pre­vi­ously col­lab­o­rated on a lim­ited-edi­tion sabre, the bot­tle is a rein­ter­pre­ta­tion of the fa­mous Cor­don Rouge red sash. The sash dates back to 1876 and was in­spired by the Lé­gion d’Hon­neur, France’s high­est civil­ian award.

Love­grove worked in col­lab­o­ra­tion with cel­lar mas­ter Di­dier Mar­i­otti with the am­bi­tion to con­tinue to rev­o­lu­tionise the tra­di­tional de­sign of the Cham­pagne’s bot­tle while keep­ing its iden­tity alive.

As a re­sult, Love­grove got rid of the tra­di­tional la­bel, print­ing the em­blem and lo­gos di­rectly on the glass; while the bot­tle’s un­usu­ally long, slen­der neck fea­ture is de­signed to ac­com­pany the devel­op­ment of the aro­mas of Mumm’s leg­endary cu­vée.

As one of the most in­no­va­tive Cham­pagne bot­tle de­signs, backed by the Cham­pagne House’s 189 year his­tory, Mumm Grand Cor­don is some­thing def­i­nitely worth cel­e­brat­ing.

The House of Cham­pagne Mumm

The House of Cham­pagne Mumm was es­tab­lished in 1827 in Reims, France. Cham­pagne Mumm Grand Cor­don, recog­nis­able by its fa­mous red rib­bon – a sym­bol of ex­cel­lence – is the per­fect em­bod­i­ment of the spirit of the House: it stands out through the fresh­ness and in­ten­sity of its style, which gen­er­a­tions of cel­lar mas­ters have suc­cess­fully main­tained and handed down. Cham­pagne Mumm epit­o­mises founder Ge­orges Her­mann de Mumm’s maxim of “Only the best”.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.