25 things Louise Keller man
Louise Kellerman i s the founder and director of Design Assembly, an organisation founded i n 2008 that brings together New Zealand’s visual design community through events, workshops and more. Prior to Design Assembly, Kellerman ran her own graphic design company and worked i n Auckland and further abroad i n London for 19 years. Here, she knows things, l oves things, predicts things and i mproves things.
5 things you wish you knew before you started your career in design
1 It’s all about relationships – both with your team mates and your clients.
2 It helps to learn about and have business knowledge.
3 Trust your gut instinct.
4 Design is a collaborative process.
5 Be kind to yourself and to others.
6 The emergence of social media and its disruption of traditional marketing channels.
7 The process of design thinking being adopted and used by the business sector.
8 The emergence and maturation of the UX design disciplines.
9 The democratisation of design through the collision of cheaper tools and cloud-based services.
10 The rise of the independent designer – contractors, freelancers, digital nomads – and the wider gig economy.
5 predictions for what New Zealand’s design industry will look like in 2029
11 The rise of experiential design and audio design We've begun to see the use of audio design in everyday life with interface design?
12 More cultural diversity in design leadership roles This is all about de-colonising design, moving away from seeing eurocentric design as the beacon of good design and embracing
13 AI taking on more day-to-day design tasks
14 The fall of social media and the rise of private messaging channels We have already begun to see that people are feeling overwhelmed at them, and therefore, the start of a retreat into private individual
15 Diverse and inclusive design studio teams helping looking at the world through many lenses teams will be realised more and more, and ingrained within our
5 important issues you want to see the design industry tackle
16 The recognition and application of the value of diversity and inclusion in the workplace.
17 The support for all parents to be able to continue careers within studios.
18 Seeing more women in design progress to the roles of design director, creative director and managing director within studios.
19 Acknowledgement and representation of the women in design that have contributed to shaping the profession.
20 Creating a collegial community that will work together to create a stronger profession.
21 Wellington Writers Walk by Catherine Griffiths Her series of typography in the natural early 2000s on a trip with a friend
22 Peter Haythornthwaite’s Zespri cut and scoop utensil This design caught my eye and my in using a tool well thought out and
23 Sarah Maxey’s I did this instead of going out poster. way of combining clever ideas with a strong eye and hand for lovingly
24 Wellington designer Colin Simon’s logo for the 1974 Commonwealth Games in Christchurch This logo has endured as an icon the simplicity of the form that communicates four layers of meaning:
25 Echo Crown Lynn Pottery by Mark Cleverley