Stop the Spread

Creator: Resn Client: Breast Cancer Foundation and Colenso BBDO

Resn designed a digital experience for Breast Cancer Awareness Month that could be shared over social media, reminding people that a mammogram gives a better chance of survival. The experience uses the visual metaphor of cell division to show how the effects can spread from person to person, paired with audio clips of interviews with families affected by breast cancer.

The judges commented: “This project leveraged audio, often overlooked on the web, combined with a clever visual metaphor to deliver a powerful storytelling experience that could save lives.”