Andrew’s tak­ing YouTube to NZ

Kapi-Mana News - - NEWS - By CHAR­LIE MITCHELL

Hav­ing funded his in­ter­na­tional travel through his hit video chan­nel, a young Tawa man now has the back­ing of Google to guide his fel­low YouTu­bers.

Andrew Strugnell is tap­ping into the so­cial pos­si­bil­i­ties of the web­site by bring­ing his fel­low New Zealand YouTu­bers to­gether.

The 24-year-old – who achieved brief world fame last year when a rid­dle he posted on­line, called ‘‘The Great Gi­raffe Chal­lenge’’, caught the at­ten­tion of in­ter­na­tional me­dia – is hop­ing to turn YouTub­ing into a so­cial ex­pe­ri­ence.

To do so, he has co- cre­ated NZOf­fAir, a group that wants to con­nect New Zealand YouTu­bers un­der a col­lec­tive iden­tity of pos­i­tiv­ity, cre­ativ­ity, and fun – things he has al­ways in­stilled in his own videos.

‘‘I’m a pretty so­cial per­son and I en­joy mak­ing fun videos, and help­ing people achieve cool things through video,’’ he said.

‘‘I nat­u­rally grav­i­tated to­wards YouTube. It’s very so­cial.’’

Strugnell’s chan­nel, which he has main­tained part-time since 2006, has been viewed more than 2.5 mil­lion times and has helped fund his ad­ven­tures around the globe.

Now that video-mak­ing equip­ment is so eas­ily ac­ces­si­ble, a bevy of young Ki­wis are set to fol­low in his ex­am­ple.

Strugnell wants to make sure the new­com­ers have the tools to achieve their dreams and a net­work of people who will help them suc­ceed.

‘‘It can be quite hard to earn a liv­ing on YouTube.

‘‘The idea of mak­ing money that way has been thrashed to death in the me­dia, but it can be hard. You need to be very good at what you do, have very good mar­ket­ing and so­cial skills, and be ded­i­cated enough to post con­sis­tently.’’

Ear­lier this year, Strugnell was in­vited by Google to com­plete a YouTube cer­ti­fi­ca­tion course in Syd­ney. He now has the of­fi­cial back­ing from YouTube to guide oth­ers to suc­cess on the web­site.

NZOf­fAir posts weekly videos show­cas­ing the best Kiwi con­tent, puts out train­ing re­sources for new­com­ers, and pro­motes net­work­ing events for YouTu­bers.

Ul­ti­mately, the group wants to give Kiwi YouTu­bers a net­work of sup­port, and help spread the word about the grow­ing num­ber of tal­ented New Zealan­ders who are shoot­ing for a dig­i­tal ca­reer.

‘‘It’s a case of grow­ing our reach to Aus­tralian, or even Amer­i­can au­di­ences, to say, ‘Hey, New Zealand ex­ists. We make videos, too.’’’

Col­lec­tive ap­proach: Andrew Strugnell has Google’s sup­port to pro­vide net­work­ing for Kiwi YouTu­bers.

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