Sweet suc­cess for Porirua company

Kapi-Mana News - - NEWS -

Porirua choco­late- maker Whit­taker’s has come out top for the sec­ond suc­ces­sive year in a survey of New Zealand’s most loved brands.

Sug­gest­ing that New Zealan­ders have a sweet tooth, Tip Top and Pineap­ple Lumps were sec­ond equal in the Col­mar Brun­ton survey.

Air New Zealand was fourth and the All Blacks fifth.

‘‘While the All Blacks were the sec­ond-most-loved brand for men, they were eighth for women and fifth over­all,’’ Col­mar Brun­ton chief ex­ec­u­tive Jac­que­line Ire­land said.

The brands on the 20-strong list were ‘‘all au­then­tic, have been con­sis­tently in­vested in and have shown a clear and mean­ing­ful point of dif­fer­ence over time’’, she said.

Whit­taker’s had ben­e­fited from con­sis­tency and its lat­est ad­ver­tis­ing cam­paign, em­ploy­ing Bri­tish celebrity chef Nigella Law­son, which en­sured the brand stood out, Ire­land said.

Whit­taker’s has struck pub­lic re­la­tions and re­tail gold with the Lewis Road Cream­ery Fresh Choco­late Milk craze.

The Lewis Road Cream­ery has strug­gled to meet de­mand for the prod­uct, and some su­per­mar­kets have been forced to hire se­cu­rity guards to en­force sales lim­its on the choco­late milk.

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