City birth­day cost more than $140,000

Kapi-Mana News - - FRONT PAGE - KRIS DANDO

Porirua City’s big birth­day cel­e­bra­tions last year cost more than $305,000, more than half of which was spent in one night.

Fig­ures sup­plied by Porirua City Coun­cil show that the 50th din­ner, held at Te Rau­paraha Arena on Oc­to­ber 3, cost $164,305.

The hi­rage costs were $99,997, cater­ing was $62,220 and $2088 was spent on ‘‘din­ner com­mem­o­ra­tives’’ that in­cluded spe­cial blocks of Whittaker’s choco­late.

How­ever, $100 ticket costs and spon­sor­ship and grants brought in $93,680, so the din­ner ran at a net loss of $70,625.

That money came out of the coun­cil’s events bud­get, said Euan Dempsey, the coun­cil’s gen­eral man­ager of com­mu­nity ser­vices.

Other 50th costs spread through­out 2015 amounted to $141,389, and were ab­sorbed into ex­ist­ing bud­gets, Dempsey said.

The mar­ket­ing, ad­ver­tis­ing and mer­chan­dis­ing spend­ing for 2015 all had the birth­day theme, he said.

Ad­ver­tis­ing came to $6162 and mar­ket­ing and pro­mo­tions cost $45,030, so the city could sport 50th-themed flags, ban­ners and bill­boards.

All up, mer­chan­dise, in­clud­ing watches, drink bot­tles and wrist­bands, cost $12,444.

The 50th medal and pins, given out at the din­ner to de­serv­ing Porirua res­i­dents for their com­mu­nity ser­vice, cost $3201, and ‘‘sundry as­so­ci­ated costs’’ re­lat­ing to the 50th birth­day were $3927.

It was money well spent, Dempsey said, and over­sight was al­ways in place from city coun­cil­lors, who re­solved there should be no over-spend.

‘‘The ac­tiv­i­ties sur­round­ing the cel­e­bra­tions were de­liv­ered in part­ner­ship with many or­gan­i­sa­tions,’’ he said.

‘‘The 50th din­ner was the premier event and it was the fo­cus of fundrais­ing and spon­sor­ship ac­tiv­ity to pro­vide an af­ford­able ticket price and re­duce the over­all cost to the coun­cil.

‘‘The feed­back and re­ac­tion we got from the din­ner was that it was a fan­tas­tic oc­ca­sion.’’

The We Built This City and Made in Porirua ex­hi­bi­tions were built into Pataka’s ex­hi­bi­tion pro­gramme, he said.

‘‘We trimmed our cloth last year, but no other [events or ac­tiv­i­ties] were can­celled. Things just be­came tighter.’’

PHOTO: MARK TANTRUM

The ta­bles set up at Te Rau­paraha Arena for the Porirua 50th din­ner cel­e­bra­tions.

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