Toy­ota into cheaper used im­ports

Kapiti Observer - - MOTORING - RON MAETZIG

Toy­ota New Zealand has moved into the lower end of the Ja­panese used im­port mar­ket with the launch of a pro­gramme it calls Toy­ota Cer­ti­fied Im­ports.

The com­pany al­ready has its Sig­na­ture Class pro­gramme, which im­ports used ve­hi­cles from Ja­pan that are less than seven years old and with fewer than 80,000 kilo­me­tres on the clock. Th­ese ve­hi­cles un­dergo a full re­fur­bish­ment at TNZ’s Thames fa­cil­ity be­fore be­ing sold through the Toy­ota dealer net­work.

Now TNZ has added to this with the Toy­ota Cer­ti­fied Im­ports (TCI) scheme which will cater for ve­hi­cles that are older and with higher mileages.

But the ve­hi­cles will still be in­spected and se­lected by ex­pert buy­ers in Ja­pan, will have their odome­ters in­de­pen­dently cer­ti­fied as be­ing cor­rect, will meet full safety com­pli­ance re­quire­ments , and will un­dergo ser­vic­ing and re­fur­bish­ment as re­quired at Thames - but not to the same level as the Sig­na­ture Class prod­uct.

The whole point of the TCI scheme is to cater for cus­tomers seek­ing af­ford­able sec­ond-hand ve­hi­cles with­out com­pro­mis­ing on qual­ity, says An­drew Davis, TNZ’s gen­eral man­ager of used ve­hi­cles and mar­ket­ing.

"By pur­chas­ing di­rectly from us, the im­porter, and not an in­ter­me­di­ary site, con­sumers can sleep easy know­ing we’ve done the hard work in terms of qual­ity as­sur­ance," he adds.

"We’ve been sell­ing used ve­hi­cles for more than 20 years, and with the launch of Toy­ota Cer­ti­fied Im­ports we’re mak­ing it more af­ford­able to re­ceive the added value and ben­e­fits own­er­ship."

Toy­ota still ex­pects to be a rel­a­tively small player in the sec­ond hand im­port mar­ket, which last year num­bered 150,000 ve­hi­cles.

De­pend­ing on age and dis­tance trav­elled the TCI ve­hi­cles will sell from as lit­tle as $8990. It is ex­pected the most pop­u­lar mod­els will be the Prius, Hi­ace, Wish, Ist and Mark X.

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