New sales con­tinue to rise

Manawatu Guardian - - SERVICESDIRECTORY - By Colin Smith

The new ve­hi­cle mar­ket con­tin­ues to show some gen­tle up­ward mo­men­tum with New Zealand reg­is­tra­tion data con­firm­ing the strong­est month of July for 34 years.

New ve­hi­cle registrations of 12,324 units were up 6 per cent (693 units) on July 2017.

“It was the sec­ond strong­est month of July ever, the strong­est be­ing back in July 1984 with 13,983 registrations,” said David Craw­ford, chief ex­ec­u­tive of­fi­cer of the Mo­tor In­dus­try As­so­ci­a­tion.

“Year-to-date, the mar­ket is up by 1.8 per cent (1621 units) com­pared to the first seven months of 2017.

“De­spite there be­ing sev­eral wor­ry­ing signs the New Zealand econ­omy is not as strong as it has been, com­bined with a sig­nif­i­cant drop in over­all busi­ness con­fi­dence, new ve­hi­cle sales have for the time be­ing held steady,” said Craw­ford.

Both pas­sen­ger and com­mer­cial ve­hi­cle sales were ahead of July 2017 vol­ume. Registrations of 8041 pas­sen­ger and SUV ve­hi­cles were up 5.7 per cent (436 units) on July 2017 and com­mer­cial ve­hi­cle registrations of 4283 units were 6.4 per cent (257 units) up on a year ago.

The over­all mar­ket leader in July was Toy­ota with 17 per cent mar­ket share (2070 units) fol­lowed by Ford with 10 per cent (1203 units) and Mazda with 8 per cent mar­ket share (1003 units).

Toy­ota’s lead­ing share of the July pas­sen­ger and SUV registrations was 15 per cent (1202 units) fol­lowed by Mazda with 10 per cent (817 units) and Mit­subishi with 7 per cent mar­ket share (603 units).

The com­mer­cial sec­tor was closely con­tested with Toy­ota re­gained the mar­ket lead with 20 per cent share (868 units) fol­lowed by Ford with 19 per cent (799 units). Holden ranked third with 10 per cent mar­ket share (418 units).

The most-pop­u­lar mod­els in July were Pick-up/Chas­sis cab util­i­ties which gained the top four places in the model rank­ings.

The Ford Ranger con­tin­ued to lead the mar­ket with 674 registrations fol­lowed by the Toy­ota Hilux with 658 units, Holden Colorado (408 units) and Mit­subishi Tri­ton (363 units).

SUV mod­els lead the pas­sen­ger ve­hi­cle seg­ment headed by the Toy­ota RAV4 with 336 registrations, Mazda CX-5 (314) and Kia Sportage (306).

The pop­u­lar­ity of those util­ity and SUV mod­els is re­flected in ve­hi­cle seg­men­ta­tion trends. Mod­els in the SUV Medium seg­ment gained 18 per cent of the July mar­ket share fol­lowed by Pick Up/Chas­sis Cab 4x4 utes with 15 per cent and SUV Com­pact with 14 per cent mar­ket share.

The pop­u­lar­ity of utes and SUVs con­tin­ues to be achieved at the ex­pense of tra­di­tional car con­fig­u­ra­tions. The small car seg­ment, that rep­re­sented 12 per cent of the mar­ket in 2017, has con­tracted to 9 per cent so far this year.

Light cars are un­changed at 8 per cent of the mar­ket while Medium and Large Cars re­main at 3 per cent and 2 per cent re­spec­tively.

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