Nutritional labels added to beer
A number of New Zealand beer producers have voluntarily started printing nutritional information panels on their labels.
Unlike any other kind of food, alcohol is not legally required to feature nutritional information or ingredients lists on any products, under an exemption provided to the industry by the Food Standards Code.
The new labelling will help consumers understand what’s in their beer by providing them with sugar content, preservatives, carbohydrate content, and total kilojoules/calories on the packaging.
‘‘We are aware that beer has a bad rap and there’s a lot of misconceptions about it,’’ says Kevin Sinnott, director of external relations for the New Zealand Brewer’s Association. ‘‘Most people think beer is high in sugar. This is going to be a big surprise for most punters.’’
Most beer is 99 per cent sugarfree and doesn’t contain any preservatives, he says.
Some of the first breweries to feature nutritional information are Speight’s, Steinlager, Mac’s, Monteith’s, Tui, DB Draught, Heineken, and Waikato Draught.
‘‘All beers will be tested 10 times to ensure the nutritional information is correct,’’ says Sinnott.
Ingredients lists will not be printed on labelling, though the Brewer’s Association says most beers contain just four ingredients: water, malted barley, hops and yeast.
The beer industry’s move heralds a forward-thinking approach that may stimulate the Food Standards Australia New Zealand to consider making nutritional labels mandatory for all alcohol on sale in New Zealand.
‘‘I think the thing, for us, is we’ve recognised that consumers want this kind of information,’’ says Sinnott.
According to market research, 75 per cent of people thought nutritional information should be on a bottle of beer.
In a Stuff of more than 3000 readers last week, 83 per cent said they would like to know what they’re consuming when it comes to alcohol.
The labelling will be added to bottles, cans, and cartons voluntarily by members of the Brewer’s Association, including Lion and DB, which have both committed to the initiative.
‘‘We’re gradually going to see it introduced over the next six months, and expect around 80 per cent of Lion and DB beers to have nutrition labels by August,’’ says Sinnott.
Though no independent breweries have committed to labelling yet, ‘‘we’ve reached out to the Brewer’s Guild and Independent Liquor, and hope that little and medium-sized breweries will get on board... it’s an open invitation,’’ Sinnott says.
The Brewers Association believes that the more brewers get involved, the better for Kiwi consumers.
Will the wine and spirits industries follow the beer industry’s lead? It’s not an explicit goal for the Brewer’s Association, but it could pave the way for a new standard in New Zealand.
‘‘Obviously, it’s up to [wine and spirits producers] to decide,’’ says Sinnott.
‘‘We think this is a popular move. Consumers will like it. It may translate to others getting on board.’’