Manawatu Standard

Eco-bulb maker sees light of day in buyer talks

- CHRIS HUTCHING

Penny dreadful eco-bulb distributo­r and manufactur­er Energy Mad is looking for a buyer for its business.

The Christchur­ch-based company, which is listed on the New Zealand stock exchange, said it had carefully considered various options for its future.

Its shares are trading at 2 cents each, compared with $1 a share at the time of listing in 2011 when it raised $5 million from shareholde­rs.

‘‘Based on its financial position and prospects’’ Energy Mad is pursuing a potential sale of the business as one of those options.

‘‘Any such sale of the business would be subject to shareholde­r approval and Energy Mad will make an announceme­nt in the short term regarding this sale if it is to proceed,’’ chairman Brent Wheeler said.

The 71 per cent shareholde­r of the company is the Nzx-owned Superlife fund.

In November 2016 Energy Mad borrowed $1m from Superlife at an interest rate of 20 per cent a year. Wheeler said he was unable to reveal more detail about the pending deal.

‘‘We haven’t completed it, which is why the announceme­nt is open-ended, but we’re bound to silence at this point. We’re talking with people. It’s not an advertisem­ent,’’ Wheeler said.

Energy Mad was establishe­d in 2004 and in 2007 it won the Deloitte Fast 50 as the fastest growing company in New Zealand for long-life energy-saving LED light bulbs.

The company boasted 90 per cent less energy use and bulbs that lasted 40 times longer, theoretica­lly saving $3017 in electricit­y over a 40,000-hour lifespan.

But it was dogged by sales difficulti­es. A few weeks ago it warned of problems with the Victorian Energy Efficiency Target Scheme in Victoria, Australia, which was a key driver of sales and was likely to adversely affect the company.

For the six months ending September 2016 the company earned revenue of $3.7m compared with $2.5m for the six months ending September 30, 2015.

Australian revenue grew slightly to $3.1m but New Zealand revenue fell to $500,000 compared with $1.1m for the previous period.

The operating loss was $200,000, a ‘‘significan­t improvemen­t’’ on the loss of $500,000 for the six months ending September 2015, the company said.

 ?? PHOTO: JOHN KIRK ANDERSON/FAIRFAX NZ ?? Energy Mad managing director Chris Mardon explains some of the company’s problems at a recent annual meeting.
PHOTO: JOHN KIRK ANDERSON/FAIRFAX NZ Energy Mad managing director Chris Mardon explains some of the company’s problems at a recent annual meeting.

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