A French lesson for the USA press
The hacked emails from Emmanuel Macron’s French campaign appear to be spectacularly mundane, according to people who have read them.
They include briefings on issues, personal exchanges and discussions of the weather. No doubt they also include some embarrassing thoughts, but so far they are notably lacking in scandal.
Does this description remind you of anything?
Ah, yes. Last year, Russian agents stole thousands of emails from Hillary Clinton’s campaign and published them via Wikileaks. The dominant feature of the emails was their ordinariness.
They contained no evidence of lawbreaking, major hypocrisy or tawdry scandal. Even the worst revelation – a Democratic official and CNN contributor fed a town hall question to the campaign in advance – qualified as small beer.
Imagine for a moment that your inbox, or your boss’, was released to the world. I’ll guess that it would not be free of embarrassment.
Despite the mundane quality of the Clinton emails, the media covered them as a profound revelation. The tone often suggested a big investigative scoop. But this was no scoop. It was material stolen by a hostile foreign government, posted for all to see.
The overhyped coverage of the hacked emails was the media’s worst mistake in 2016 – one sure to be repeated if not properly understood. Television was the biggest offender, but print media was hardly blameless. The sensationalism exacerbated a second problem with the coverage: The obsession with Clinton’s private email server.
I disagree with people who say that the server was a non-story. Clinton violated government policy and was not fully honest. The FBI conducted an investigation, whatever you think of it. All of that adds up to a real news story.
The question is scale. Before the election, polling company Gallup asked Americans what they were hearing about the candidates. The answers about Donald Trump were all over the place. When people described what they were hearing about Clinton, by contrast, one subject towered over every other: Email.
That’s a pretty harsh indictment of the coverage and Gallup’s research was done well before James Comey wrote his infamous letter. It is a sign that Clinton’s private server and the hacked emails crowded out everything else. It’s a sign that the media failed to distinguish a subject that sounded important, from subjects that were in reality more important.
Last weekend, France’s mainstream media showed how to exercise better judgment.
Two days before the election, hackers released the Macron campaign emails. French media laws are stricter than American laws, and government officials argued against publication of the hacked information. But only the campaigns themselves were legally barred from making statements during the final weekend. Publications could have reported on the substance of the emails. They largely did not.
French journalists, rightly, did not focus on what seemed like big news, because the emails surely did. They evaluated what truly was major news. Material released by a hostile foreign government, with the aim of confusing voters and evidently without significant new information, failed to qualify.
The two cases obviously are not identical. But they are similar enough to say that the French media exercised better, more sober judgment than the American media. This issue isn’t going away. Our digital world ensures that the private information of public figures, and not-so-public ones, will be released again in the future.
The media cannot always ignore that information, tempting as it may seem. But it also should not pretend that the only two options are neglect and sensationalism. There is a middle ground, one where journalistic judgment should prioritise news over the whiff of news.