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WORLD: Facebook chief executive Mark Zuckerberg endured an hourslong grilling by dozens of US senators during which he repeatedly apologised and promised privacy reforms.

UNITED STATES: Facebook chief executive Mark Zuckerberg endured an hours-long grilling by dozens of US senators yesterday during which he repeatedly apologised and promised privacy reforms but also pointedly defended his company against the threat of new legislatio­n.

Zuckerberg invoked Facebook’s unlikely journey – from a tiny startup he co-founded in his Harvard dorm room 14 years ago to a social media behemoth – in explaining its frequent privacy missteps and its failure to spot and defeat Russia’s aggressive campaign to manipulate American voters in 2016 and beyond.

Senators repeatedly challenged Zuckerberg’s explanatio­ns in the wide-ranging hearing, a rare joint session before two Senate panels – the commerce and judiciary committees – with 42 senators questionin­g the Facebook executive.

‘‘If Facebook and other online companies will not or cannot fix these privacy invasions, then we will,’’ said Senator Bill Nelson, the highest-ranking Democrat on the commerce committee.

But for more than four hours, there was no flash point or loss of composure for Zuckerberg, who was appearing in his first congressio­nal hearing after avoiding such scrutiny for years.

His steadiness in the face of tough questionin­g helped quell the air of crisis that surrounded not just Facebook but also Silicon Valley in general, where collecting user data is essential to many businesses.

Facebook’s stock price, sagging since last month’s revelation­s about how the political consultanc­y Cambridge Analytica improperly gained access to personal informatio­n on 87 million Facebook users, rose during his testimony to end 4.5 per cent up for the day, outperform­ing a generally strong market.

Zuckerberg, who traded his trademark T-shirt and hoodie for the standard Capitol Hill garb of a dark suit and tie, had holed up with advisers in Washington over the weekend to prepare for the hearing. His tone was one of contrition as he described the company’s recent failings and efforts to remedy them.

‘‘It’s clear now that we didn’t do enough to prevent these tools from being used for harm as well,’’ Zuckerberg said. ‘‘And that goes for fake news, foreign interferen­ce in elections and hate speech, as well as developers and data privacy.’’

Zuckerberg took responsibi­lity for the missteps.

‘‘We didn’t take a broad enough view of our responsibi­lity, and that was a big mistake. And it was my mistake, and I’m sorry. I started Facebook, I run it, and I’m responsibl­e for what happens here.’’

Yet there was a broader context to the hearing, coming amid rising complaints about how a range of leading tech companies profit from virtually unfettered access to user data – something increasing­ly restricted in Europe and elsewhere in the world.

In other comments, Zuckerberg singled out Facebook’s inability to identify and combat Russian disinforma­tion efforts as one of his ‘‘biggest regrets’’.

He also confirmed for the second time since February that Facebook officials have been interviewe­d by investigat­ors for special counsel Robert Mueller, who have been looking into Russia’s role in influencin­g the 2016 election.

The exchanges between the 33-year-old billionair­e and lawmakers were often tense. Zuckerberg’s acknowledg­ments of responsibi­lity punctuated an extraordin­ary shift in tone for him and the company.

He has strained in recent weeks to convince lawmakers, users and regulators that Facebook is determined to deliver meaningful change after repeated privacy controvers­ies. –

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 ?? PHOTO: AP ?? Sofia Latif, right, and Nell Greenberg of the advocacy group, Avaaz, install lifesized cutouts depicting Facebook chief executive Mark Zuckerberg wearing "Fix Fakebook" T-shirts on the southeast lawn of the Capitol in Washington yesterday.
PHOTO: AP Sofia Latif, right, and Nell Greenberg of the advocacy group, Avaaz, install lifesized cutouts depicting Facebook chief executive Mark Zuckerberg wearing "Fix Fakebook" T-shirts on the southeast lawn of the Capitol in Washington yesterday.

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