In­ven­tors urged to en­ter com­pe­ti­tion

Matamata Chronicle - - Rural Delivery -

The highly re­garded In­no­va­tion Com­pe­ti­tion cel­e­brates New Zealand in­ge­nu­ity by show­cas­ing the lat­est in­no­va­tions at the largest agri­cul­tural ex­hi­bi­tion in the south­ern hemi­sphere, New Zealand Na­tional Agri­cul­tural Fiel­d­ays.

Or­gan­is­ers are now seek­ing en­trants with back­yard in­ven­tions and com­mer­cial im­prove­ments which en­hance meth­ods or im­prove on-farm ef­fi­ciency.

Par­tic­i­pants can en­ter their de­vel­op­ments in one of two cat­e­gories, in­ven­tion or equip­ment.

The in­ven­tion sec­tion at­tracts ru­ral in­no­va­tions which are not com­mer­cially pro­duced but demon­strate in­ge­nious ideas to aid farm­ing pro­cesses.

The equip­ment sec­tion in­vites pro­fes­sion­als and busi­nesses to show­case new or im­proved ru­ral prod­ucts.

In­no­va­tions can al­ready be on the mar­ket for up to six months be­fore Fiel­d­ays with busi­nesses treat­ing the In­no­va­tion Com­pe­ti­tion as a way to launch their prod­uct.

A Straight Fur­row ad­ver­tis­ing pack­age will be awarded to the equip­ment cat­e­gory win­ner.

Other awards in­clude the Premier Fea­ture Merit Award, Young In­ven­tor of the Year and the ul­ti­mate ac­co­lade, the pres­ti­gious Golden Stan­dard.

For those new to the com­pe­ti­tion, The Next Step evening, spon­sored by Dairy Au­to­ma­tion, in­forms first-time en­trants.

The forum, held by ex­pe­ri­enced busi­ness lead­ers, ad­dresses start-up chal­lenges of­ten faced by en­trepreneurs.

‘‘Com­peti­tors not only en­ter for the sub­stan­tial prizes but also be­cause they have the abil­ity to gauge public per­cep­tion, gain me­dia cov­er­age and re­ceive in­valu­able ad­vice from in­dus­try pro­fes­sion­als,’’ event co-or­di­na­tor Adam Reins­field said.

In­ter­ested can­di­dates are urged to en­ter their in­ven­tion on the Fiel­d­ays web­site: www.fiel­d­ays.co.nz/in­no­va­tion Com­pe­ti­tion2012.

All in­ven­tions are kept con­fi­den­tial un­til the first day of Fiel­d­ays on June 13.

En­tries close May 16; an ini­tial judg­ing will de­ter­mine which in­ven­tions will be on dis­play in the In­no­va­tion Cen­tre.

The In­no­va­tion Com­pe­ti­tion is pow­ered by the Univer­sity of Waikato and proudly sup­ported by Straight Fur­row and Dairy Au­to­ma­tion.

New Zealand Na­tional Agri­cul­tural Fiel­d­ays will be held from June 13 to 16 at Mys­tery Creek Events Cen­tre, 10 min­utes south of Hamil­ton.

The event is proudly sup­ported by strate­gic part­ners ANZ and the Univer­sity of Waikato.

ALL ON: Prime Min­is­ter John Key opened Fiel­d­ays 2011.

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