Pri­mary crew shoots award-win­ning ad­vert

Matamata Chronicle - - News -

A road trip to Hamil­ton and some clever edit­ing tech­niques have seen a team of Mata­mata Pri­mary students win a Waikato ad­ver­tis­ing com­pe­ti­tion.

The task was to cre­ate a two-minute film that showed school prin­ci­pals from New Zealand and Aus­tralia what Waikato has to of­fer.

Di­rected by stu­dent Emily Nowell, the crew cre­ated their ad­ver­tise­ment from start to fin­ish, in­clud­ing draw­ing up sto­ry­boards, writ­ing scripts, film­ing, au­dio and edit­ing.

Their con­cept was a road trip through the Waikato, which saw them film­ing on lo­ca­tion at the Base shop­ping cen­tre, the Hamil­ton Zoo and Hamil­ton Gar­dens and around Mata­mata.

‘‘ Driv­ing around ev­ery­where was the best part,” said ac­tor Ge­orge Chittick.

Us­ing a makeshift green screen and edit­ing soft­ware, they also filmed the ac­tors ‘‘ vis­it­ing’’ the Cam­bridge Cam­jet and the Wait­omo Caves.

Teacher Alex Juma acted as pro­ducer and was al­lo­cated the task of driv­ing and crew around.

“I gave them some tech­ni­cal di­rec­tion but it was all their ideas,” he said.

As well as Emily and Ge­orge, the team com­prised cam­era op­er­a­tor Madi­son Swap, au­dio team An­nalese


cast Temm and Don Smit­stra, and ac­tors Emma Nola, Char­lotte Chittick and Jaime Granich.

Pro­duc­tion took five weeks, with the students giv­ing up their lunch times to com­plete the project.

Last week, it was an­nounced at school assem­bly that they had won first prize.

Their ad­ver­tise­ment would help to pro­mote the New Zealand Prin­ci­pals’ Fed­er­a­tion Con­fer­ence to be held at Claude­lands Events Cen­tre next year.

They took home a cash prize, which would go to­wards new video equip­ment for the school, and Mr Juma shouted sushi and fizzy drink to cele brate.

The team thanks TV Cen­tral for lend­ing them film­ing equip­ment and Baigent Mo­tors for lend­ing a van.

Lights, Cam­era, Ac­tion: The team from Mata­mata Pri­mary which won a Waikato re­gional ad­ver­tis­ing com­pe­ti­tion.

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